JUNYA WATANABE, precursor and protégé of COMME des GARÇONS Japanese artist born in Fukushima in 1961, Junya Watanabe graduated from the prestigious Bunka Fashion College in Tokyo and in 1984 joined Rei Kawakubo, founder of COMME des GARÇONS and mentor of the young designer. He started out as a designer. In 1987, he joined the management of the COMME des GARÇONS knitwear branch. In 1992, his first line was launched under his name. The same year, he presented his first show in the hall of the Ryogoku station in Tokyo, and the following year marked his first Junya Watanabe ready-to-wear women's show in Paris. The success, almost immediate pushes him to create a men's line in the early 2000s: Junya Watanabe Man. This brand, still under the umbrella of COMME des GARCONS, is simple but functional and elegant. A meticulous work that allows to create time-proof pieces, which will become references over the decades. The brand also bears the name eYe Junya Watanabe Man. 16/03/2023 Read more
Heritage and Knowledge Beams Plus SS.23 The Japanese label, which we are happy to welcome season after season at Graduate, has a philosophy that can be summed up in one simple phrase: "it looks classic, but it's new at the same time". Because that's what Beams Plus is all about! For the latecomers, a little briefing is in order (we don't blame you. Not too much.). For Beams Plus, for us and for many others, there is a universal beauty in American clothing from 1945 to 1965. Call it what you will, preppy, americana, vintage, these are just words about a style, a design and a quality that today and more than ever evokes an art of living between elegance, voluptuousness, history and fun. And Beams Plus is in a way the specialist of this so particular period. And through their erudition, their know-how, and through this Japanese handcrafted technique envied by the whole world, they are then able to propose a version adapted to our modern world. Subtle changes in cuts, materials, patterns ... "it looks classic, but it's new at the same time." 08/03/2023 Read more
Save Me Houdini La marque Houdini Sportswear est une marque encore peu connue, en effet si vous avez simplement tapé Houdini en oubliant le « sportswear » qui le suit vous êtes sans doute tombé sur l’histoire du célèbre magicien, pourtant l’histoire de cette marque mérite vraiment le détour que vous cherchiez à faire du sport ou juste à vous balader dans la nature. 13/02/2023 Read more
FROM BASEBALL TO TRAIL, THE HISTORY OF MIZUNO SNEAKERS The Mizuno brand was founded by Rihachi Mizuno and his brother Rizo Mizuno in Osaka, Japan in 1906. In 1907, he started to develop baseball equipment because of his passion for the sport. In 1913, after having developed baseball shoes, the Mizuno company started to create gloves and balls... 01/02/2023 Read more
Crescent down works Crescent Down Works is an American brand founded in 1974 in Seattle. The brand specializes in outerwear and has become famous for its down jackets made of high quality materials that combine aesthetics and functionality. Crescent Down Works brand products are designed to withstand extreme weather conditions. It may also be important to note that these down jackets are made in Washington, which explains their qualities. 26/01/2023 Read more
The History of Hoka One One Hoka One One is a brand of running shoes that was born in France in 2009, thanks to the initiative of Jean-Luc Diard, former president of Salomon, and Nicolas Mermoud, also former Salomon group. The name Hoka means "to fly over land" in Maori, a name that reflects the aspirations of the brand to help runners go faster without getting tired during their sporting endeavors and in particular running which is the sport the brand has always been affiliated with. The company was helped by Christophe Aubonnet, responsible for research and development. 20/01/2023 Read more
Discover the merrell 1TRL universe Discover the Merrell 1 TRL universe Merrell 1TRL's exclusive and innovative range of footwear is designed to create footwear that suits their environment and their needs. To do this, Merrell... 09/01/2023 Read more
BACK TO AWAKE NY'S AUTUMN/WINTER 2022 COLLECTION Freshly arrived from the Big Apple, Awake NY is coming to our shops for the second season to present us their fall-winter collection. If the brand doesn't mean much to you yet, chances are that the mark its creator has already left on the streetwear movement has already had a big impact on you. A true New Yorker, Angelo Baque has already had a rich and inspiring career... 30/12/2022 Read more
SINCE 1932 AND NOW AT GRADUATE: DANNER BOOTS. You don’t put on a pair of Danner boots to sit at home. They are made for adventure, exploration and the hard work that the men and women who wear them do day in and day out... 29/12/2022 Read more
Good on Japanese Label + American Cotton = Good On "What is the ultimate everyday garment?", the Japanese label Good On tried to answer this expectation by proposing quality pieces, plain, resistant... 20/12/2022 Read more
The French label of men's clothing Les Ateliers Réunis The timeless Made in France wardrobe with Les ateliers réunis Michel Pescio took the initiative to create ATELIERS RÉUNIS when he noticed the absence of elegant made in France in... 19/12/2022 Read more