Knowledge Cotton Apparel is a Danish textile brand for men. In 1969, Jørgen Mørup started to make sportwear clothes in limited series with a high quality cotton in his workshop in a former fire station. It is his son, Mads Mørup, who creates the Knowledge Cotton Apparel brand while maintaining this respect for the tradition of quality work and the use of organic cotton. The brand now offers a complete clothing, with pieces exclusively produced in Europe, a high level of quality and finishes, and a resolutely Scandinavian design.