In 1853, a Bavarian immigrant named Levis Strauss opened his first shop based on the sale of non-perishable goods. The Levi's empire had just been created. The revolutionary idea of jeans and the famous overalls came to him while observing workers. He noticed that the people working on the sites did not have durable and resistant clothing. In 1873, with the help of tailor Jacob Davis, he developed the first piece called the Blue Jean. As the years passed, this garment intended for American workers at the base detached itself from its first function. Symbol of the uniform of change, this creation gradually seizes all social categories from miners to rock stars and even presidents. Levi's wants to be the partner of your life and your stories, they are timeless and durable pieces.
As Nicolas Rendic, Director of Design at the American brand, would say: "Levi's Made & Crafted is synonymous with the avant-garde in making clothes attractive. » This range is intended to be the perfect balance between the legacy of past cuts and current trends. Levi's revisits emblematic pieces while preserving a unique know-how. This line offers Levi's classics with a contemporary dimension.
With this brand new collection and its LEVI'S MADE & CRAFTED range, the Californian label offers us straight cut jeans with impeccable finishes. There are also comfortable t-shirts with a refined cut. A successful collection that will find its place in your wardrobe.