UNLIKELY

Founded by Shinsuke Nakada (ex-BEAMS, design director of DAIWA PIER39), Unlikely reinterprets American trad and American casual through a distinctly Japanese lens. At first glance, the wardrobe reads clean and universal—crisp shirts, pared-back jackets, straight-leg trousers. In hand, everything shifts: you notice functional details borrowed from workwear, ivy, and military, precise volumes, and fabrics chosen for comfort and breathability. The aim isn’t to impress with loud design, but with use-driven elegance: useful pockets, smart linings, and materials that wear in beautifully.

Where DAIWA PIER39 explores casual tech, Unlikely commits to modern classicism—a contemporary “Take Ivy” for real life. Think easy layering, softened palettes, and textures that play well together. The result is effortless, season-spanning style that sidesteps trends and focuses on what works, every single day.