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Stussy

Stussy is an American brand created in the early 80s by pro surfer Shawn Stussy in Laguna Beach, California. It all begins when Shawn decides to print his signature, that he wrote on his surfboards with a wide marker, on t-shirts and boards that he sells in the back of his car. Since then, Stussy has become a brand of streetwear in the broad sense, widely popularized by the Hip-Hop and streetwear movement which has appropriated its graphic t-shirts. But Shawn says in an interview in 1992: "Everyone calls it surfwear, or street streetwear, or surf street ... I do not name it, and I do it on purpose".Quickly popularized and distributed worldwide thanks to the Stussy Tribe, it is considered a little like the "Mom" of the current streetwear brands, it continues to develop 30 years after its creation. Thanks to many successful collaborations, such as with Nike, New Balance, Bape, Shawn's label has increased its notoriety to the point of being a reference in the street culture.

For this SS19 season, Stüssy has given us retro motifs (tiles, leopard) and detailed pieces with colorful accents. Sportswear is also highlighted and there are tracksuits, but also a little workwear touch with the Poly cotton work set. As usual, the Californian label offers its classics, like colored t-shirt and hoodie, with the famous logo on the chest. Little by little, the brand made in USA asserts its colourful label working with materials that stand out from its great classics bearing the emblematic logos of the Californian firm.

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