The RETROSUPERFUTURE eyewear brand was created in 2007 by Daniel and Simon Beckerman. They then ran the Italian magazine "PIG Magazine", which deals with fashion and independent music. Their idea in launching SUPER was to offer glasses that were much more fun than the classic models offered by their competitors. Retrosuperfutur sunglasses are handcrafted in Italy, which offers them a lot of resistance. These models combine quality and refined style by revisiting the classic sunglasses models.