It all starts in the streets of New York… When it was founded in 2012 by Moran Bondaroff, Know Wave was a simple internet pirate radio. It has grown from one program broadcast in one city to over 200 programs on 4 continents. This Know Wave History article will tell you a bit more about this atypical journey.
An artistic community
Today, Know Wave is a platform, a community advocating artistic expression in all its forms, music, reports or happenings. The founder went so far as to found his own art gallery in the heart of West Hollywood, named Moran Moran. But today it is on a very particular form of expression that we will linger … fashion!
From textiles to musical DNA
With their cultural and musical image, the brand was immediately adopted by choice ambassadors such as Virgil Abloh (Artistic Director of Louis Vuitton and founder of OffWhite), Skepta (London rapper signed to OVO Sound) or the ASAP Mob (collective led by the charismatic ASAP Rocky).
A 90’s universe
Indeed, Know Wave launches in the textile market and we are not going to lie, we are delighted. A single credo, to make vintage sportswear a state of mind.
Loose cuts, round or oversized silhouettes and fine and colorful embroideries, welcome to the imagery of the 90s.
By Simon Baumer-Poulain