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Review : Noon Goons & New Drop SS22


This review is going to be sunny with the new NOON GOONS drop that we have selected just for you. Noon Goons, it’s designs signed Kurt Narmore; and Kurt Narmore, it’s the free spirit, rebel and nonconformist of the California riders.

This 30 year old Los Angeles native has condensed his cultural influences, the spirit of his city, and his own lifestyle into his project. For the uninitiated, the “Noon Goons” is a nod to surfing culture, evoking the tourists who delay to get to the beach.

Growing up in Orange County, his youth was punctuated by Venice Beach skaters, baggy jean shorts, and the eccentric looks of the Red Hot Chili Pepers, all set to a backdrop of MTV. When he’s not surfing, he joins his father who owns a board sports equipment store at the time, or he spends his afternoons with his buddies riding the abandoned pool in his neighborhood. A real “punk-ass kid”.

Later, Kurt will study fashion at the university, and will continue, in parallel, to cultivate his love for the brands of his idols (for example that of a certain Sean Stüssy). He managed to get a job at the label’s headquarters as a handler, and over the years he perfected his expertise in textiles and the various processing techniques, among other things. After a stint at American Apparel, he launched Noon Goons. To stay true to its roots, Narmore manufactures most of its pieces in a factory located in Downtown L.A.

And if the label with punk and eighties inspirations is surfing on a streetwear wave, it nevertheless offers a wardrobe of products showing the attention to detail of its designer. Whether in the choice of materials (vegan leather, cotton fleece and velvet, knitwear), finishes (labels, patches and embroidery that subtly dress the pieces), or typologies of clothing, the drop ss22 offering items from graphic t-shirts to bombers, through hoodies, denims and knitwear, among others. Each piece will have its own singularity, we particularly appreciate the pink Varsity Jacket and all its details of embroidery and materials, the tri-panel polo and its logo patch, or the knit shirt.