HERITAGE AND KWOLEDGE BEAMS PLUS SS.23

The Japanese label, which we are happy to welcome season after season at Graduate, has a philosophy that can be summed up in one simple phrase: “it looks classic, but it’s new at the same time”. Because that’s what Beams Plus is all about! For the latecomers, a little briefing is in order (we don’t blame you. Not too much.). For Beams Plus, for us and for many others, there is a universal beauty in American clothing from 1945 to 1965. Call it what you will, preppy, americana, vintage, these are just words about a style, a design and a quality that today and more than ever evokes an art of living between elegance, voluptuousness, history and fun. And Beams Plus is in a way the specialist of this so particular period. And through their erudition, their know-how, and through this Japanese handcrafted technique envied by the whole world, they are then able to propose a version adapted to our modern world. Subtle changes in cuts, materials, patterns … “it looks classic, but it’s new at the same time.”