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Catch The New Satta Drop !

08/07/2022

SATTA is well and truly here. It is with minimalism and refinement that we offer this brand new drop. The brand, was born in 2013 in Brixton Beach in London, and it is part of a philosophy of its own: it associates with nature, body and mind. SATTA is also influenced by a holistic design method that considers objects and concepts as part of a whole.

As for the meaning of the name of the brand, if you have it, we admit, you have a little level. SATTA is a word in Sanskrit (a very ancient Indo-European language) that means existence and being. And behind this name hides Joe Lauder, the creator, very attached to the Indian culture, but also to Brixton Beach. It is there that he spent his afternoons skateboarding, talking about surfing, as well as discovering the different cultures that are there. These aspects played a big role in the initial influences of the brand.

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To exist and to be, is notably found in the creative process of the brand, which invests itself to produce pieces considering the existence of the environment. The brand began by offering pieces created from organic cotton and with handmade patterns for some. Then, SATTA focuses on three points to propose its collections : comfortable pieces, which lasts in time while being very simple.

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This drop, fresh and new, is an assortment of casual pieces including shirts, overshirts, shorts, pants and jackets. It is therefore in clean lines, thin and in very neutral colors that we offer this selection.

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In terms of material, we find the cotton poplin which brings a certain lightness to the shirts and shorts of the collection. We also see the appearance of cotton ripstop on the Cargo Charcoal jacket or the Wulu Olive overshirt, which is known to be a fabric resistant to tears.

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As for the look, we appreciate the Wulu Olive shirt over a white t-shirt for example. This combination will easily accompany your summer evenings, even if there is a little cool wind. You can also bet on the beige pants Kai Stone by associating it with the Cargo Charcoal jacket for an outfit full of contrast.