01/02/23
FROM BASEBALL TO THE TRAIL, THE STORY OF MIZUNO SNEAKERS
F/W
The Mizuno brand was founded by Rihachi Mizuno and his brother Rizo Mizuno in Osaka, Japan, in 1906. In 1907, Mizuno began developing baseball equipment. In 1913, after developing baseball shoes, the Mizuno company began creating gloves and balls. In 1928, with a view to diversifying into other sports, Mizuno began manufacturing pairs of shoes for athletics. Realizing the potential of its creations in sports, in 1938 the brand opened a full-fledged R&D scientific laboratory to stay at the cutting edge of technology, marking a real turning point for the brand.
DAZZLING GROWTH FROM THE 70S TO THE 90S
In 1972, Mizuno launched the “M-line”, a sporty pair of shoes with a worldwide reputation. The logo you know as the “runbird” didn’t appear until 1981, when the brand was criticized for being too similar to Adidas, and decided to completely redesign it. They chose the Geocuckoo as their representative bird, made world-famous by Warner Bros.’ Road Runner. Putting the RunBird on athletic shoes gives runners a sense of speed and strength, as well as flexibility, which is what the brand is looking for. Mizuno then put this logo to great use in its “RunBird Athletics” pair released in 1983, which sounded like a revival for the brand and met with great success. The following two years were partly devoted to making the lightest possible pair of running shoes, the “Morelia”, which was considered a featherweight at the time and was a real technological feat.
This was not the only area in which Mizuno could be considered a forerunner: in 1990, the brand was one of the first to standardize computer-aided design to achieve unrivalled precision.
FROM THE 90S TO TODAY, MIZUNO HAS BEEN A STAPLE OF PROFESSIONAL SPORTSWEAR.
From the 90s onwards, Mizuno became omnipresent in sporting competitions, and we’ll come back later to some of the outstanding partnerships it enjoyed, but for now, let’s concentrate on what keeps the brand at the forefront of innovation. In 1998, in the world of golf, the brand patented Grain Flow. This technology preserves the natural grain of metals during forging, giving the brand a real advantage over its competitors. Here, we can see that the brand is doing its utmost to reinvent itself and remain at the cutting edge of technicality in the products it offers.
An event that the brand considers a consecration is the fact that it has become official equipment supplier to the Osaka marathon.
THE MIZUNO MUSES.
As mentioned above, Mizuno has equipped many players and teams over the years. We can’t list them all here, as the list would be very long, but if we give you a few names, you’ll realize just how important the brand is in the world of sport.
In soccer, for example, it has equipped Sergios Ramos, Rivaldo and even Christiano Marques Gomes.
In running, for example, we have Serge Girard.
In athletics, the most famous would be Carl Lewis.
The French Volleyball Federation has been equipped with our products.
In swimming, we saw Frédérick Bousquet equipped with Mizuno.
As mentioned above, this is a non-exhaustive list of athletes who have chosen to equip themselves with Mizuno!
Dans la natation, nous avons pu voir Frédérick Bousquet équipé avec du Mizuno
Comme précisé au-dessus, ceci est une liste non exhaustive d’athlètes qui ont choisi de s’équiper avec du Mizuno !
MIZUNO WAVE PROPHECY 8 LS OR SKY MEDAL, WHICH TO CHOOSE?
The Wave Prophecy 8 LS are high-end running shoes manufactured by Japanese company Mizuno. The eighth generation of this shoe line is designed to offer maximum cushioning and support for universal stride runners.
One of the most notable features of these shoes is their “Wave Prophecy” midsole technology, which uses a wave-shaped plate to distribute the impact of running efficiently. According to Mizuno, this reduces joint pain and gives a smoother running feel. What’s more, these shoes feature Infinity Wave midsole technology for extra cushioning for universal stride runners.
The Wave Prophecy 8 LS are also equipped with a breathable mesh upper, for optimal support and enhanced comfort, as well as an X10 rubber outsole, which ensures long-lasting grip and wear resistance.
In terms of design, the Wave Prophecy 8 LS are sleek and modern, with sober colors and bright color accents. The shoes are also lightweight, weighing in at just 305 grams for a shoe size 9, making them ideal for runners of all levels.
LA WAVE PROPHECY 8 LS
Sky Medal are running shoes. This line of shoes is designed for runners with a universal stride who are looking for optimal cushioning and support, while still being lightweight. The midsole technology used in the Sky Medal is called “Smooth Ride”, which is designed to deliver a smooth ride, reducing vibration and softening impact. This reduces joint pain and gives a more comfortable running feel. In addition, the Sky Medals feature X10 rubber outsole technology, which ensures long-lasting grip and wear resistance. The breathable mesh upper provides optimal support and enhanced comfort. Sky Medals are also lightweight, weighing in at just 255 grams for a size 9 shoe, making them ideal for runners of all levels.
Aesthetically, the Sky Medals are elegant and sporty, with sober colors and bright accents. The shoes also feature a quick lacing system for quick and easy adjustment.
LA SKY MEDAL
OUR MIZUNO SELECTION
HOW TO CLEAN YOUR SHOES ?
Taking care of your Mizuno shoes is important for prolonging their life and maintaining their performance. Regularly washing your shoes can also eliminate unpleasant odors and stains. Here are a few tips for cleaning your Mizuno shoes:
First, remove all visible debris and dirt with a soft bristle brush or an old toothbrush.
Mix lukewarm water and a mild detergent in a bowl or container. Avoid using detergents containing chlorine or ammonia, as they can damage the materials of your shoes. Use a clean sponge or cloth to gently scrub the surface of the shoes, taking care to clean the dirtiest areas. Rinse shoes thoroughly with clean water to remove any detergent residue. Leave shoes to air-dry, away from direct sunlight or heat sources. Do not use a hair dryer or radiator to speed up the drying process.