A.P.C. JJJJOUND

Jean Touitou proposes a new Interaction with the Canadian brand JJJJound to deliver an exceptional capsule collection. The Interaction projects allow the brand to collaborate with artists or...
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Jean Touitou proposes a new Interaction with the Canadian brand JJJJound to deliver an exceptional capsule collection. The Interaction projects allow the brand to collaborate with artists or personalities from outside the fashion industry. According to Jean Touitou, they allow "to call on external people to bring their vision to our work."

For this new collaboration, A.P.C. partners once again with the Quebec brand JJJJound, known for its quest for perfect minimalism, to create a playful and timeless summer capsule. The collection reinvents the essentials of the men's summer wardrobe, starting from the observation that while we carefully choose elegant clothes for vacations, we often return with less sophisticated, impulsive purchases. The capsule is divided into two themes: a dark navy monochrome look and a series of sweatshirts, t-shirts, caps, and tote bags featuring the image of the Hôtel Souvenirs. JJJJound describes this imaginary hotel as a utopian place where everything happens perfectly, highlighting the superiority of the concept over reality.