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Stone Island is an Italian clothing brand created in 1982 by Massimo Osti. The brand has become known for its work and experience on original materials such as truck tarpaulins. This will notably give birth to the firm in the 90s with the appearance of its first technical fabric called Tella Stella. The label has distinguished itself in terms of branding thanks to its famous embroidered fabric badge that wears the compass rose like a military badge. This iconic emblem symbolizes love of the ocean and constant research. Its mastery of the dyeing of clothing already made and its high technicality in the manufacturing processes have made Stone Island famous.
Within its LAB in Ravarino, Italy (the brand's research and development centre), the Italian label is constantly finding new ways to transform and improve textile fibres. Among them are jackets made from a single nylon filament made from water filtration technologies, highly retro-reflective or heat-sensitive fabrics. Long associated with the brand of English hooligans, Mr. Osti's brand has been able to stand out from this image to reach the whole world. Combining sportwear and casual style, the firm has succeeded in establishing itself in the men's wardrobe. Innovation and functionality are the key words of the Italian brand.
For this SS20 collection, Stone Island remains true to itself by unveiling pieces with clean lines and meticulous designs. To launch this new season, she offers us its emblematic crewnecks available in 2 colours, as well as its essential light and crinkle jackets. The set is accompanied by t-shirts in attractive colours that only the brand has the secret.
The compass rose brand has been recognized for many years for its technological innovations. The brand's know-how is felt year after year with technically outstanding parts. Stone Island has mixed styles: Casual, Sportswear and technical. For this season Fall winter 2019 Stone Island offers us its classic sweatshirts and hoodies accompanied by the timeless Overshirts and Soft Shell R Jackets. Find our article Stone Island FW19 between Innovation and Heritage to discover our complete selection. To keep up with the cold winter weather, the brand of Massimo Osti and Carlo Rivetti also offers us a selection of the most surprising quality Parka, Down Parka, Real Down Jacket.
The Italian brand is known and recognized by its peers for the quality and originality of its dyes. Unique colors designed in the workshops / Laboratories of Stone Island in Italy. Every season, the brand's fans are eagerly awaiting the explosion of colour offered in the brand's lookbooks. Lavanda, Salmone, Stucco or Avio, Ghiaccio, Senapoe... So many Italian words that have been making people talk about them for so many years.
We wrote an article to explain the colorama of Stone Island.