Stone island

Stone Island is an Italian clothing brand created in 1982 by Massimo Osti. The brand has become known for its work and experiments on original materials such as truck tarpaulins. This will notably give birth to the firm in the 90's with the appearance of its first technical fabric called Tella Stella. The label was able to stand out in terms of branding thanks to its famous embroidered fabric crest which carries the compass rose like a military crest. This iconic symbol symbolizes the love of the ocean and permanent research. Its mastery of the dyeing of the pieces already made and a great technicality in the manufacturing processes have made the brand famous.

At its LAB in Ravarino, Italy (the brand's research and development center), the Italian label continues to find new processes for transforming and improving textile fibers. The goal is to ensure that Stone Island garments are always at the top. Among them is a Stone Island jacket made from a single nylon filament using water filtration technology, a highly retro-reflective or heat-sensitive fabric. Long associated with the brand of English hooligans, Mr. Osti's brand has been able to turn its back on this image to reach the world with more mainstream pieces, including the Stone Island polo shirt and hoodie. Combining sportswear and casual style, the firm has managed to establish itself in men's ready-to-wear. Innovation and functionality are the key words of the Italian brand.

So we have Stone Island clothes adapted to everyday life, even if the offer is rather turned outerwear. So it makes sense to find classic pieces like the Stone Island polo shirt, the hooded jacket, the simpler jacket, the hooded sweatshirt, the Stone Island swimsuit, the basic Stone tee shirt, or printed on the front or back, etc. But there are also more technical pieces such as the Stone Island jacket, the Stone Island windcheater or the thicker jacket, reserved for low temperatures. And, of course, for the summer, you can treat yourself with the Stone Island swimsuit or the Stone Island swim shorts that will be your best friends to be comfortable in the water.

For this SS21 collection, Stone Island remains true to itself by doing what it does best, namely offering garments with clean lines and high quality design. To launch this new season, the brand with the patch offers us its emblematic cotton overshirt in several colors, as well as the inevitable crewneck knitwear. The set is accompanied by a fissato tee-shirt, always in cotton, with seductive colors that only the brand has the secret. But also a hooded jacket, a hooded coat, you will even find shorts at Stone Island!

Where does Stone Island come from?

It was in 1982, in Ravirano near Modena in Italy, that one of the most beautiful success stories of top-of-the-range sportswear was about to be created. Massimo Osti, a Bolognese artist and intellectual, has been able to impose his vision based on development, the perpetual search for new materials and functionality. Read our article on where does Stone Island come from to learn more about the compass rose brand and how it has established itself in the high-end sportswear and casual industry for over 30 years.

The keys to the success of the Stone Island brand

The success of the Stone Island brand can no longer be described. From the very beginning, the Italian label has distinguished itself by offering pieces with ultra technical and innovative designs. Designs that have not gone unnoticed and that have been able to impose themselves in turn in different underground cultures. What really makes its strength is its ability to remain faithful to its line of conduct, with its desire to constantly bring an avant-garde vision of techwear through innovation. Its authenticity today allows it to create a unique sense of belonging among the followers of the Italian brand.

How to size Stone Island?

The brand's know-how is felt year after year with technically outstanding parts. The label has been able to mix styles: Casual, Sportwear and technical. Each piece benefits from the best finishes and is distinguished by a unique design method. As we all know, the collections are designed using exclusive materials developed in-house by the research and development department. It is therefore essential to know how to size Stone Islandto get the best possible understanding of the techwear pieces offered by the Italian brand. We are going to take a look at the horizon, from the hooded jacket, polo shirt, swim shorts, jackets, hooded jackets, hooded sweatshirts to the Stone Island windcheater and many others.

The Ultimate Guide To The Stone Island Logo

The label of the wind rose is now a brand that we no longer present. It has known over the years to innovate and renew its ranges to produce each season of clothing always more advanced and evolved. But it is certain that one element has endured through the seasons and evolutions without taking a wrinkle: their logo. The small patch in boiled wool, a real crest of a community, has sometimes been modified. Find out all about the Stoney logo in our article The Ultimate Guide to the Stone Island Logo, which will have no secrets for you.

How To Spot Fake Stone Island ?

A world-famous brand for many years, Stone Island is now a mastodon; given that there are many counterfeit coins on the market and it can be quite complicated to distinguish them from the real thing. Over time, the brand has created effective ways to distinguish counterfeit coins from genuine ones. One example is the presence of ART codes and authentication codes. We tell you everything in our article How to Spot Fake Stone Island ? so you can be sure you won't be fooled when buying online.

Stone Island Colorama

Stoney is known in a certain sense for its unique colors. Indeed, it constantly innovates in its LAB in order to bring out new dyeing technologies. With each new lookbook, Stone Island offers us an explosion of colors always innovative according to the seasons. Discover all the different colors that make the pride of the label through our article Stone Island Colorama.

Stone Island FW19, Between Innovation And Heritage

Through the FW19 collection and our article Stone Island FW19, Between Innovation and Heritage, discover the extraordinary pieces that Massimo Osti and Carlo Rivetti have proposed. Through its technological innovations, Stone designs a technical and casual collection for the lower temperatures. Overshirts, light jackets, coats, down jackets... We are once again sure to spend a winter in style and comfort.

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