At its LAB in Ravarino, Italy (the brand's research and development center), the Italian label continues to find new processes for transforming and improving textile fibers. The goal is to ensure that Stone Island garments are always at the top. Among them is a Stone Island jacket made from a single nylon filament using water filtration technology, a highly retro-reflective or heat-sensitive fabric. Long associated with the brand of English hooligans, Mr. Osti's brand has been able to turn its back on this image to reach the world with more mainstream pieces, including the Stone Island polo shirt and hoodie. Combining sportswear and casual style, the firm has managed to establish itself in men's ready-to-wear. Innovation and functionality are the key words of the Italian brand.
So we have Stone Island clothes adapted to everyday life, even if the offer is rather turned outerwear. So it makes sense to find classic pieces like the Stone Island polo shirt, the hooded jacket, the simpler jacket, the hooded sweatshirt, the Stone Island swimsuit, the basic Stone tee shirt, or printed on the front or back, etc. But there are also more technical pieces such as the Stone Island jacket, the Stone Island windcheater or the thicker jacket, reserved for low temperatures. And, of course, for the summer, you can treat yourself with the Stone Island swimsuit or the Stone Island swim shorts that will be your best friends to be comfortable in the water.
For this FW20 collection, Stone Island remains true to itself by doing what it does best, namely offering garments with clean lines and high quality design. To launch this new season, the brand with the patch offers us its emblematic Stone Island sweatshirt in cotton available in several colors, as well as the unavoidable light and crinkle jacket. The set is accompanied by a Stone tee shirt, still in cotton, in seductive colors that only the brand has the secret. But also a hooded jacket, a hooded jacket, you will even find shorts at Stone Island!
Where does Stone Island come from?
It was in 1982, in Ravirano near Modena in Italy, that one of the most beautiful success stories of top-of-the-range sportswear was about to be created. Massimo Osti, a Bolognese artist and intellectual, has been able to impose his vision based on development, the perpetual search for new materials and functionality. Read our article on where does Stone Island come from to learn more about the compass rose brand and how it has established itself in the high-end sportswear and casual industry for over 30 years.
The keys to the success of the Stone Island brand
The success of the Stone Island brand can no longer be described. From the very beginning, the Italian label has distinguished itself by offering pieces with ultra technical and innovative designs. Designs that have not gone unnoticed and that have been able to impose themselves in turn in different underground cultures. What really makes its strength is its ability to remain faithful to its line of conduct, with its desire to constantly bring an avant-garde vision of techwear through innovation. Its authenticity today allows it to create a unique sense of belonging among the followers of the Italian brand.
How to size Stone Island?
The brand's know-how is felt year after year with technically outstanding parts. The label has been able to mix styles: Casual, Sportwear and technical. Each piece benefits from the best finishes and is distinguished by a unique design method. As we all know, the collections are designed using exclusive materials developed in-house by the research and development department. It is therefore essential to know how to size Stone Islandto get the best possible understanding of the techwear pieces offered by the Italian brand. We are going to take a look at the horizon, from the hooded jacket, polo shirt, swim shorts, jackets, hooded jackets, hooded sweatshirts to the Stone Island windcheater and many others.
English Casual: A culture between Dandys and Hooligans
Since its creation, Stone Island has been able to bring together and create an identity of followers from the four corners of the globe. Of particular note is the English Hooligan community, which has made this brand a true art of living. Originally, the compass rose was not as well known as it is today. It is partly thanks to English football fans that the Italian brand has had such a success story. Between a sense of belonging and nonconformism, the Italian brand has managed to take a prominent place in football stadiums around the world. We invite you to discover our article English Casual: A Culture between dandies and hooligans in which we retrace the episodes of this fascinating encounter.
How To Spot Fake Stone Island ?
A world-famous brand for many years, Stone Island is now a mastodon; given that there are many counterfeit coins on the market and it can be quite complicated to distinguish them from the real thing. Over time, the brand has created effective ways to distinguish counterfeit coins from genuine ones. One example is the presence of ART codes and authentication codes. We tell you everything in our article How to Spot Fake Stone Island ? so you can be sure you won't be fooled when buying online.