Stone Island is an Italian clothing brand created in 1982 by Massimo Osti. The brand has become known for its work and experience on original materials such as truck tarpaulins. This will notably give birth to the firm in the 90s with the appearance of its first technical fabric called Tella Stella. The label has distinguished itself in terms of branding thanks to its famous embroidered fabric badge that wears the compass rose like a military badge. This iconic emblem symbolizes love of the ocean and constant research. Its mastery of the dyeing of clothing already made and its high technicality in the manufacturing processes have made Stone Island famous.
Within its LAB in Ravarino, Italy (the brand's research and development centre), the Italian label is constantly finding new ways to transform and improve textile fibres. Among them are jackets made from a single nylon filament made from water filtration technologies, highly retro-reflective or heat-sensitive fabrics. Long associated with the brand of English hooligans, Mr. Osti's brand has been able to stand out from this image to reach the whole world. Combining sportwear and casual style, the firm has succeeded in establishing itself in the men's wardrobe. Innovation and functionality are the key words of the Italian brand.
For this FW20 collection, Stone Island remains true to itself by unveiling pieces with clean lines and meticulous designs. To launch this new season, she offers us its emblematic crewnecks available in several colors, as well as its essential light and crinkle jackets. The set is accompanied by t-shirts in attractive colors that only the brand has the secret.
Where does Stone Island come from?
It was in 1982, in Ravirano near Modena in Italy, that one of the most beautiful success stories of top-of-the-range sportswear was about to be created. Massimo Osti, a Bolognese artist and intellectual, has been able to impose his vision based on development, the perpetual search for new materials and functionality. Read our article on where does Stone Island come from to learn more about the compass rose brand and how it has established itself in the high-end sportswear and casual industry for over 30 years.
The keys to the success of the Stone Island brand
The success of the Stone Island brand can no longer be described. Since its beginnings, the Italian label has distinguished itself by offering clothing with ultra technical and innovative designs. Designs that have not gone unnoticed and that have been able to impose themselves in turn in different underground cultures. What really makes the strength of the compass rose is its ability to remain faithful to its line of conduct, with its desire to constantly bring an avant-garde vision of techwear through innovation. Its authenticity today allows it to create a unique feeling of belonging among the followers of the Italian brand.
How to size Stone Island?
The brand's know-how is felt year after year with technically outstanding parts. The label has been able to mix styles: Casual, Sportwear and technical. Each piece benefits from the best finishes and is distinguished by a unique design method. As we all know, the collections are designed using exclusive materials developed in-house by the research and development department. It is therefore essential to know how to size Stone Island, in order to get the best possible understanding of the techwear offered by the Italian brand.