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Ami

AMI Paris is a brand created by Alexandre Mattuissi in 2011 in Paris. After working at Christian Dior, Givenchy and Marc Jacobs, he decided to launch his own men's ready-to-wear brand. The brand name is based on the initials and last letter of its founder and artistic director. The latter wanted to create collections that were both casual and chic. The AMI brand aims to be authentic, sincere and with a message that is always positive and smiling. All this while maintaining a certain sophistication and a marked urban spirit. Ami Alexandre Mattuissi now has 300 points of sale around the world, three boutiques in Paris, and one in London, Tokyo and Hong Kong.

For this FW19 collection, the brand AMI by Alexandre Mattuissi, as usual, revisits the classic men's cloakroom by modernising it. But this season, he brought a touch of madness, especially to the play of colors by working with vaporwave shades such as the famous pink, green and pale beige. This madness is also reflected in her design choices, such as the black striped wool canvas jacket or the embroidered heart-friendly patch sweater. Finally, AMI revisits its classics with a new stitched logo, a revised typography in the colors of France, an implicit reference to the country of haute couture.



AMI FW19, Winter Elegance


As always, Alexandre Mattiussi is enjoying revisiting and modernizing the classic men's wardrobe, but from season to season he leaves more and more place for the creative madness that characterizes him. For this FW19 season, the designer is having fun with new shades, often gathered under the name vaporwave. Pastel colors, pink, green or beige.


Check out our article AMI FW19, Winter Elegance. Embroidery of big hearts and pieces decorated with a vintage postcard from Paris are the highlights of this collection that will delight fashion lovers.


 


AMI, l’homme pour la femme


Who said that dressing in men for a woman was not feminine? 7 years after the launch of AMI, it must be said that the brand is very popular with women. And Mattiussi does not intend to leave these ladies hungry. The trousers are shortened, the shoulder is slightly taken back and this is AMI for the woman. Check out our article AMI, l'homme pour la femme. The idea is to remain faithful to his designs and his sense of ready-to-wear. Among the brand's clients and muses, Charlotte Lebon, Christine & the queens, Leila Bekhti, Penelope Cruz and many others.

 


AMI de Coeur, A Love Story


An "A" with a heart, bigger than the past seasons, like a message sent to us by Alexandre Mattiussi, the founder of AMI. It is true that in recent years, the designer has fallen in love with this famous little logo, the "A" of AMI, decorated with a red heart. Check out our Article Ami de Coeur, a love story. This season, this heart is bigger, with an almost coarse embroidery giving it a touching sincerity. The logo can be found on a wide range of parts, rollnecks, hoodies, t-shirts and even sweaters. 

 


AMI, By Alexandre Mattuissi


For the launch of AMI's Autumn/Winter collection, Graduate invites you to look back at the career of one of the most prominent figures in current French fashion, Alexandre Mattiussi, the founder of the Parisian label.Awarded, decorated, an extraordinary career path, the French designer is not here by chance. After the ANDAM price he makes passages noticed by Marc Jacobs and Dior, like a free electron he takes any good experience to take in order to constantly improve himself. Find more infos in our article AMI by Alexandre Mattuissi. Today the designer preaches simplicity and quality, the simple word is not a pejorative word in his eyes, the simple is the basis of everything.

 


AMI SS19 : Sublimate The Classics !


We propose you a small retrospective on one of the seasons of the Parisian label that we liked the most, the AMI SS19 collection.
Mattiussi is the best way to make the common exceptional, as shown by the pieces of this season, an acid-washed hoodie, carrot-cut and cropped suit pants or a simple sweatshirt with an off-centre embroidery that almost extends to the armpits. Check out the full article on Ami SS19, Sublimate the Classics.
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