AMI Paris is a brand created by Alexandre Mattiussi in 2011 in Paris. After working at Christian Dior, Givenchy and Marc Jacobs, he decided to launch his own men's ready-to-wear brand. The brand name is based on the initials and last letter of its founder and artistic director. The latter wanted to create collections that were both casual and chic. The AMI brand aims to be authentic, sincere and with a message that is always positive and smiling. All this while maintaining a certain sophistication and a marked urban spirit. Ami Alexandre Mattiussi now has 300 points of sale around the world, three boutiques in Paris, and one in London, Tokyo and Hong Kong.

For this SS21 collection, the AMI brand, as usual, revisits the classic men's wardrobe by modernizing it. This season will be marked by minimalist and refined creations. Whether you are a fan of sober polo, spring sweatshirt, or irresistible colorful hoodie; note that each piece is worked with care and is distinguished by a very high quality of design. This can be seen in the choice of cuts, materials and colors. We find in this collection essential pieces all surmounted by the embroidered logo which place themselves as one of the references of modern fashion. You will also find pieces with a vintage spirit such as the patch ami cap that will perfectly match your seasonal outfits. Of course, other similar pieces are to be found in our selection starting with the shorts embroidered with the logo ami de coeur.

AMI, Parisian Elegance

As always Alexandre Mattiussi enjoys revisiting and modernising the classic men's wardrobe, but from season to season he leaves more and more room for the creative madness that characterises him. Alexandre creates collections that are both casual and chic. This brand is authentic and always conveys a positive and smiling message. Its main criteria are a universe for men, a benchmark brand that is accessible and sincere with a strong sympathy capital and this, since its beginning.

Mattiussi has the gift to make the common exceptional. This AW20 collection, stands out for its pieces that will prove to be essential to your wardrobe. As in every fall/winter collection, AMI Paris offers us a sweatshirt friend of the heart in different colors and many other similar pieces, such as the striking hoodie or the twisted knit patch decorated with the friend logo. Driven by the desire to offer a new perspective on men's wardrobe, the brand reinvents itself in cuts, materials and styles. The AMI reference Intarsia knit floral sweater shows just how much the Parisian label knows how to surpass itself in terms of creativity. You will find classic pieces characterized by the ribbed knit collar, but also pieces with a more sporty look. Among them, we can mention the zipped jacket or the sweatshirt friend of heart.

AMI, l’homme pour la femme

Who said that dressing a man for a woman was not feminine? 7 years after the launch of AMI, it is clear that the brand appeals to women. And Mattiussi does not intend to leave these ladies on their hunger. One shortens the pants, one takes again slightly the shoulder and here is AMI for the woman. The idea is to remain faithful to its designs and its sense of ready-to-wear. So you will find a dedicated range that includes the classics: hooded sweatshirt friend, zipped hooded sweatshirt friend or twisted knit with logo patch.

To learn more, read our topic : AMI, L'homme pour la Femme. Among the clients and muses of the brand, Charlotte Lebon, Christine & the queens, Leila Bekhti, Penelope Cruz and many others.


AMI de Coeur, A Love Story

An "A" with a heart on it, bigger than in past seasons, like a message sent to us by the founder of AMI. It is true that for the past few years, the designer has fallen in love with this famous little embroidered logo patch, the "A" adorned with a red heart that he doesn't hesitate to put on different pieces: turtlenecks, friend hoodie and friend hoodie zipper. We tell you more in our article AMI de Coeur, a love story. This season, this heart is bigger, with an almost coarse embroidery giving it a touching sincerity.


AMI, By Alexandre Mattiussi

For the launch of AMI's Autumn/Winter collection, Graduate invites you to look back at the career of one of the most prominent figures in current French fashion, Alexandre Mattiussi, the founder of the Parisian label.Awarded, decorated, an extraordinary career path, the French designer is not here by chance. After the ANDAM price he makes passages noticed by Marc Jacobs and Dior, like a free electron he takes any good experience to take in order to constantly improve himself. Find more infos in our article AMI by Alexandre Mattiussi. Today the designer preaches simplicity and quality, the simple word is not a pejorative word in his eyes, the simple is the basis of everything.


How To Fit The AMI Clothes

The brand's know-how is felt collection after collection with pieces that leave more and more room for creative madness. Each piece is made from sophisticated textiles and a unique design process and therefore benefits from better finishes. As we all know, the designer's main focus is on comfort and that is why it is important to choose the right size. It is therefore essential to know how to fit the AMI clothes, in order to get the best possible understanding of the chic clothes offered by the Parisian label. Don't wait any longer to become an expert on the garment topped with the iconic heart-shaped friend logo patch. Find on our website our sizing guides that will give you a knowledge of the friend hoodie, the twisted patch knit, the zip-up hoodie and more. 

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