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AMI Paris is a brand created by Alexandre Mattuissi in 2011 in Paris. After working at Christian Dior, Givenchy and Marc Jacobs, he decided to launch his own men's ready-to-wear brand. The brand name is based on the initials and last letter of its founder and artistic director. The latter wanted to create collections that were both casual and chic. The AMI brand aims to be authentic, sincere and with a message that is always positive and smiling. All this while maintaining a certain sophistication and a marked urban spirit. Ami Alexandre Mattuissi now has 300 points of sale around the world, three boutiques in Paris, and one in London, Tokyo and Hong Kong.
For this FW19 collection, the brand AMI by Alexandre Mattuissi, as usual, revisits the classic men's cloakroom by modernising it. But this season, he brought a touch of madness, especially to the play of colors by working with vaporwave shades such as the famous pink, green and pale beige. This madness is also reflected in her design choices, such as the black striped wool canvas jacket or the embroidered heart-friendly patch sweater. Finally, AMI revisits its classics with a new stitched logo, a revised typography in the colors of France, an implicit reference to the country of haute couture.
As always, Alexandre Mattiussi is enjoying revisiting and modernizing the classic men's wardrobe, but from season to season he leaves more and more place for the creative madness that characterizes him. For this FW19 season, the designer is having fun with new shades, often gathered under the name vaporwave. Pastel colors, pink, green or beige.
Check out our article AMI FW19, Winter Elegance. Embroidery of big hearts and pieces decorated with a vintage postcard from Paris are the highlights of this collection that will delight fashion lovers.