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AMI Paris is a brand created by Alexandre Mattiussi in 2011 in Paris. After working at Christian Dior, Givenchy and Marc Jacobs, he decided to launch his own men's ready-to-wear brand. The brand name is based on the initials and last letter of its founder and artistic director. The latter wanted to create collections that were both casual and chic. The AMI brand aims to be authentic, sincere and with a message that is always positive and smiling. All this while maintaining a certain sophistication and a marked urban spirit. Ami Alexandre Mattiussi now has 300 points of sale around the world, three boutiques in Paris, and one in London, Tokyo and Hong Kong.
For this SS20 collection, the brand AMI by Alexandre Mattiussi, as usual, revisits the classic men's wardrobe by modernizing it. This season will be marked by minimalist and refined creations. Each piece is worked with care and is distinguished by a very high quality of design. This is particularly evident in the choice of cuts, materials and colors. We find in this collection some unavoidable pieces such as the black striped wool canvas jacket or the embroidered "ami de coeur" patch stitch.
As always Alexandre Mattiussi enjoys revisiting and modernising the classic men's wardrobe, but from season to season he leaves more and more room for the creative madness that characterises him. Alexandre creates collections that are both casual and chic. This brand is authentic and always conveys a positive and smiling message. Its main criteria are a universe for men, a benchmark brand that is accessible and sincere with a strong sympathy capital and this, since its beginning.
The brand's know-how is felt collection after collection with pieces that leave more and more room for creative madness. Each piece is made from sophisticated textiles and a unique design process and therefore benefits from better finishes. As we all know, the designer's main focus is on comfort and that is why it is important to choose the right size. It is therefore essential to know how to fit the AMI clothes, in order to get the best possible understanding of the chic clothes offered by the Parisian label.