AMI Paris is a brand created by Alexandre Mattiussi in 2011 in Paris. The name of the brand is based on the initials and the last letter of its founder and artistic director. This one wanted to make collections both casual and chic. AMI wants to be genuine, sincere and with a message always positive and smiling. The brand currently has 300 points of sale all over the world, three stores in Paris, and one in London, Tokyo and Hong Kong.
For this SS18 collection, Alexandre Matuissi, as usual, revisits the classic men's wardrobe by modernizing it. But this season, he brought a touch of madness, especially on the color scheme by working brightly enough tones like royal blue or mint green. This craze is also reflected in his design choices such as bowling collar shirt or carrot pants.