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AMI Paris is a brand created by Alexandre Mattiussi in 2011 in Paris. After working at Christian Dior, Givenchy and Marc Jacobs, he decided to launch his own men's ready-to-wear brand. The brand name is based on the initials and last letter of its founder and artistic director. The latter wanted to create collections that were both casual and chic. The AMI brand aims to be authentic, sincere and with a message that is always positive and smiling. All this while maintaining a certain sophistication and a marked urban spirit. Ami Alexandre Mattiussi now has 300 points of sale around the world, three boutiques in Paris, and one in London, Tokyo and Hong Kong.
For this SS20 collection, the brand AMI by Alexandre Mattiussi, as usual, revisits the classic men's wardrobe by modernizing it. This season will be marked by minimalist and refined creations. Each piece is worked with care and is distinguished by a very high quality of design. This is particularly evident in the choice of cuts, materials and colors. We find in this collection some unavoidable pieces such as the black striped wool canvas jacket or the embroidered "ami de coeur" patch stitch.
As always, Alexandre Mattiussi is enjoying revisiting and modernizing the classic men's wardrobe, but from season to season he leaves more and more place for the creative madness that characterizes him. For this FW19 season, the designer is having fun with new shades, often gathered under the name vaporwave. Pastel colors, pink, green or beige.
Check out our article AMI FW19, Winter Elegance. Embroidery of big hearts and pieces decorated with a vintage postcard from Paris are the highlights of this collection that will delight fashion lovers.