Stussy is an American brand created in the early 80s by pro surfer Shawn Stussy in Laguna Beach (California). The story of the Californian clothing brand began almost by chance, when he...
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Stussy is an American brand created in the early 80s by pro surfer Shawn Stussy in Laguna Beach (California). The story of the Californian clothing brand began almost by chance, when he participated in a convention in which he had a booth dedicated to the commercialization of surfboards. In order to get maximum visibility, Shawn Stussy decided to screen print his signature on t-shirts as competitors were doing at the time.

The white tee was a real success, which convinced the designer to develop a ready-to-wear line. A few years later, the label became a reference in the street wear world, thanks in particular to the hip-hop community that popularized the brand around the world. Then, it was the turn of the urban environment to appropriate the clothes of the label, and more precisely the tribe tee, which is constantly renewed as demonstrated by the capsule stussy jamaica in which we find the inevitable jamaica world tribe tee.

The Spring / Summer 2022 Season

Now commercialized all over the world thanks to the Stussy Tribe, the brand continues its ascent with success. Indeed, the label has many collaborations to its credit, for shoes with Nike, New Balance (we dream of a collaboration with Asics), Bape, which shows that it is a major player in the urban ready-to-wear and more generally in the history of street culture.

In the past, we had a mix of: the washed bucket hat khaki; the pale yellow stussy tee; nylon ripstop gardener boonie...

For spring summer 2022, the firm from Los Angeles, the land of the car, reserve us retro cuts and more classic clothes with colorful accents. As usual the Californian label offers us its essentials, such as t-shirts, caps and stussy hoodie, with the famous emblem on the chest, but also a range of accessories. Of course, this line is accompanied by basics such as stock low pro cap, or the inevitable tribe tee black, which has a new style. For the more extravagant among you, you will find more atypical clothes and accessories, like the old crown tee or the nylon ripstop gardener boonie with the famous logo.

A brand that rises to the rank of queen

As every year, the brand made in the USA reveals all its creativity by working the materials, the cuts with the detachment that we know. We find the great classics topped by the emblematic logo of the Californian firm. For our part, we are overwhelmed by the new colors of nylon ripstop gardener boonie, the inevitable hoodie that is adorned this season of pale shades cleverly thought and the old crown tee. Speaking of the crown tee, it will be unveiled in several colorways: stussy white crown tee, stussy black crown tee and many more.

The Stüssy T-shirt, a rich legacy

As the first signed piece after the surfboard, the t-shirt allowed Shawn Stüssy to create a brand and make it the icon it is today. The subculture that Stüssy represents has touched personalities from different backgrounds in art, music, surfing and skateboarding. Thanks to the brander t-shirts, the brand's ideals have spread around the world and reached a wider audience. Today, this t-shirt is a must-have for every streetwear fan. Derived in a multitude of colors, there is also a wide range of designs, from simple logo to more complex illustration or collaboration with various brands.

The World Tribe Stussy capsule

The brand has always been more than a brand in the eyes of fans, which is what motivated Shawn Stussy to imagine the World Tribe capsule. The latter is a tribute, and does not hesitate to decline on specific themes. This year, the Californian label has developed a collection inspired by the Caribbean archipelago and more specifically Jamaica. This line highlights the traditional tribe tee black stussy and many other pieces more striking than the others. The Jamaica world tribe tee is available in different colors including the irresistible black stussy jamaica tee and yellow stussy tee. This range perfectly complements the main line. Just like the white crown tee, the black stussy jamaica tee is a perfect match for the gardener boonie ripstop nylon. Fans of the crown tee should definitely appreciate this tribute to Jamaica.

Shawn Stüssy, From Designer to Urban Fashion Icon

Shawn Stussy is one of the few designers to have literally transformed the face of urban fashion. A true reference in his field, he was able to make it a brand recognized and appreciated around the world. That's why we ask the question Shawn Stussy: The Founder Of Streetwear ? Since its inception, the label has consistently pushed its creative boundaries with ever more daring collections. In 2008, he created the label Double/S with which he occasionally offers capsule collections of ready-to-wear. In 2020, he collaborated with Dior to rework its visual identity.

Stüssy, Its Impact On Street And Streetwear 

The mythical American brand has been very influential in the industry for some years now. Its longevity and creativity make it a reference in clothing and accessories inspired by skateboarding, surfing, punk, and basically all underground movements. We wrote an article on the subject, Stüssy and his impact on street and urban fashion.She knew how to draw inspiration from certain codes that she used to perfection to influence the whole fashion.

30 Years Kingdom, The Most Outstanding Stüssy Collaborations

Originally founded by Shawn Stussy and Franck Sinitra Jr, the label quickly became a reference. For more than 30 years, the American house has been working in collaboration with many other brands in order to produce exceptional clothes and accessories. We can for example mention the collaboration with Nike to rethink the Nike Dunk, which was a great success. Find more information on our article 30 Years Kingdom, The Most Outstanding Stüssy Collaborations. There was also the partnership with the Japanese giant Bape, which shows that it is an inevitable brand in its segment. We can dream of a collaboration with Asics.

This year again, the American label offered us a collection with Nike. The opportunity for the protagonists to revisit some classics, like the stock washed bucket hat and the natural stussy tee.

Stüssy, Beyond The Brand

The Californian house, the land of the car, is a fashion behemoth and likes to recall its love for art in general, from which it draws inspiration on a daily basis. The brand has therefore been able to assert itself through a strong creative identity and a community from all over the world. Its influence makes the Stüssy label More Than a Brand. The brand originating from the United States has built a real empire and federates its followers around its logo and strong values.

A true standard-bearer for the US label, the crew has proven to be one of the most influential in the world street culture. Fans wear each garment and accessory as an emblem and carry the brand's values across the globe. The Tribe collections were born from this strong craze. In love with cultures, the Californian brand doesn't hesitate to highlight its favorites by developing capsule collections. This year, it has developed the Stussy Jamaica collection, which as its name suggests pays tribute to this island located on the Caribbean archipelago.

The latter consists of several pieces more striking than the others. The Jamaica World Tribe tee illustrates perfectly what we mean. It is topped with screen prints on which appear references related to Jamaica. Available in two colors, you can find on our website, and in store, the tribe tee black tee Stussy, as well as the tee white Stussy.

How does fit Stüssy?

For almost 40 years, the label has been delighting us with pieces that are as inspired as they are timeless, like its mythical stussy tie dye sport, nylon ripstop gardener boonie. Its impact on the culture is such that it was able to impose its logo as a reference of the sector. Rather wise since its inception, the label has recently tried to be more creative by playing on original patterns and unusual textures. The clothes and accessories are therefore more complex, perhaps less easy to wear at times. To be sure to make the right choice, we suggest our guide how does fit Stüssy which will allow you to have a better understanding of the clothes and accessories of the label, to be found in our store.