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A.p.c.

A.P.C. ( Atelier de Production et de Création ) is a French brand founded by Jean Touitou in 1987. Specialized in ready-to-wear and accessories, A.P.C. is especially recognized by its peers for its productions of minimalist jeans in Japanese selvage canvas, with a high quality fiber. The brand, meaning production and design workshop, sometimes partners with other designers or develops parallel lines. Based in Paris, it is now distributed all over the world. The brand draws its inspiration from the minimalist workwear trends of the 90s. The Parisian label has been striving for thirty years now to offer clothes with perfect cuts and quality materials. A.P.C. pieces have succeeded in establishing themselves as the chic and elegant uniform throughout the world.



For the Spring/Summer 2021 season, A.P.C. offers us a collection full of charm with elegant and sophisticated silhouettes. This collection is distinguished by colorful designs, but not without originality. You will find a selection of so-called classic creations dominated by monochrome designs, but also pieces that are a little more extravagant. Faithful to itself, the Parisian label shows an extraordinary know-how by elaborating clothes and accessories that stand out by a resolutely timeless style. Among them are the Parka alan, jackets and t-shirts as well as a wide range of shirts. Of course, the ensemble is accompanied by iconic pieces such as the T-shirt raymond or the Blouson tibo. Very successful, this new APC selection will be highly coveted and promises some nice surprises.



A.P.C. FW20, The French Touch


In our article A.P.C. FW19, the French Touch, we already evoked all the creative genius of the French house in the interpretation of the men's wardrobe. This season the A.P.C. team under the responsibility of its founder presents the FW20 collection with its batch of classic pieces with pure lines. For many years, the French label has been able to forge a very particular label which stands out by its timeless and original creations. The selection offers classic silhouettes of the male and female wardrobe with a singularity so specific to the brand. It continues to explore new trends and appears where it was not necessarily expected. Thus, the AW20 collection fascinates by its streetwear and workwear inspirations and will bring a new dimension to your seasonal wardrobe ... Something that will delight a large part of us.


Ready-to-wear is not the only field in which the French brand excels. As usual, A.P.C. unveils a series of accessories that will allow you to ideally complete your wardrobe. You can count on small leather goods with a choice of bags and wallets, but also on a wide selection of shoes which will be without any doubt the object of a pronounced craze among the brand's enthusiasts.


For women too, you will be able to delight in the seductive yokes and let yourself be seduced by the essential sandals, by our mid-season dress selection or even by the charming half moon bag which for the occasion comes in different sizes and colors. You know how much importance we give to the half moon bag. So much so, that we have dedicated an article to it on our blog. It highlights the advantages of the half moon bag. Concerned about details, the Parisian workshop does not hesitate to shape its pieces with style, privileging quality materials. Like the Joey Creme boots, the albane bag perfectly reflects the design philosophy of the Parisian brand, which combines quality and durability.


APC Jeans, Minimalism And Expertise


The success of the Parisian label A.P.C. is largely due to the quality of its pants and denim! The APC jeans and its fabric nicknamed "the Kevlar of jeans" is indeed of first-rate quality. The famous Petit Standard, its little brother the Petit New Standard and its cousin the New Standard have become a must-have in the Parisian wardrobe! To know everything about this emblematic piece, go to our article APC Jeans, Minimalism And Expertise.


Who Is Jean Touitou, The A.P.C. Label Touch ?


APC's reputation is well established in France and around the world. But do you know who is behind this Parisian fashion empire? An iconic and charismatic figure of the fashion world, it is through the strength of his work that he was able to make his mark and make APC a French monument with a worldwide reputation. It was therefore our responsibility to offer you an article that will allow everyone to know Who Is Jean Touitou, The A.P.C. Label Touch ? You will learn more about this discreet man with a strong character.



Sizing Guide : How To Size APC for Men and Women ? Our Advice.


The Parisian label is today recognized for the quality of its creations of its various ranges. For 34 years the firm has been able to refine its know-how to make ever more qualitative pieces for your greatest pleasure. It is therefore important to select the right cuts and sizes of clothes so that they fit you perfectly. We suggest you follow our Size Guide: How to size APC for Men and Women ? Our advice in order to wear perfectly the pieces of this emblematic French brand of ready-to-wear.


The APC Bag, Classic, Timeless And Modern


APC bags are classic of the brand. And in a more general way the line of leather goods has always been put forward, and of very high quality. With our article "The APC Bag, Classic, Timeless And Modern" you will know all about the reinterpretation of the half-moon, the very fashionable tote bags, without forgetting of course the clutches, wallet and card holder of high quality.


APC Hiver 87 By Jean Touitou


For the 30th anniversary of the brand, Jean Touitou has brought out from his archives the first pieces created at the time when "atelier de production et de création" did not yet bear his name. In our article "APC Hiver 87 By Jean Touitou", we briefly review the origins of the label, its name and its founder. And of course, what about this "time capsule" that celebrates the anniversary of the brand.


APC Interaction And Jean Touitou's Label Collaborations.


If the French label was first and foremost known for its well-made denims cut in a Japanese fabric, it has continued to grow and develop a frank work through numerous collaborations. High quality, sober and elegant work, a refined line of clothing "à la française" are among the keys to the success of the collections initiated by the founder. Find all the "interractions" of the label through our article APC Interaction And Jean Touitou's Label Collaborations to know all the unmissable pieces of the label.


A.P.C. U.S. : French Made In USA !


For a few years now, A.P.C. has been offering a capsule collection called A.P.C. U.S., a range entirely designed in the United States. But this year, the French brand wanted to rework its logo for the occasion, a new logo for this American capsule. So they asked one of the world's leading streetwear designers, Michael Kopelman, director of Stussy UK, for help. The latter commissioned one of his best graphic designers, Stephan Jay Rayon, to create the logo for this collection... and it was a success. Discover through our article A.P.C. U.S. : French Made In USA ! the fruit of an American-European work.


The 5 Reasons That Make A.P.C. One Of The Coolest Brand


We often hear "A.P.C. is too simple, too classic. ". It is time to correct this heresy. There is nothing simple about a good classic, in fact it's quite the opposite, revisiting and reinviting a classic can sometimes be the work of a lifetime. When you see the brand as a whole, the looks are crazy we can easily see the evolution of a cut, a line or a shape through the different seasons. Discover through our article The 5 Reasons That Make A.P.C. One Of The Coolest Brand how to get a crazy look with the French label's pieces.


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