A.P.C. ( Atelier de Production et de Création) is a French brand founded by Jean Touitou in 1987. Specialized in ready-to-wear and accessories, A.P.C. is especially recognized by its peers for its productions of minimalist jeans made of high quality Japanese selvage fabric. The brand signifying production and creation workshop sometimes associates with other creators or develops parallel lines. Based in Paris, it is now distributed all over the world. Jean Touitou's brand takes its inspiration from the minimalist workwear trends of the 90s. For thirty years now, the Parisian label has been striving to offer clothing with perfect cuts and quality materials. A.P.C. parts have succeeded in establishing themselves as the chic and elegant uniform throughout the world.

For the Spring / Summer 2020, A. P. C. offers us elegant and sophisticated silhouettes. The new collection are characterized by sober designs, mainly composed of classic and casual monochrome pieces. For the launch of this new season, the Parisian label is essentially offering timeless pieces. These include velvet overshits, hoodies and sweats. Of course, the set comes with iconic pieces such as the Petit standard Indigo jeans.

A.P.C. FW19, The French Touch

The Parisian house A.P.C. presents the FW19 collection and its set of classic pieces with refined lines. For many years now, the French label has been able to forge its own particular brand: timeless and original at the same time. The selection offers silhouettes combining the classics of the men's cloakroom and the uniqueness of the brand. For more information, find our article A.P.C. FW19, the French Touch. This season A.P.C. explores Scottish patterned coats, workwear inspirations, velvet, navy blue, beige... Something to delight many of us.

A.P.C. denim, Minimalism And Know-How

The success of the Parisian label A.P.C. is largely due to the quality of its Denim! A.P.C. jeans and its fabric nicknamed "Kevlar of jeans" are indeed of a first-class quality. The famous Petit Standar, its little brother the Petit New Standard and its cousin the New Standard have become a must in the Parisian cloakroom! To know everything about this emblematic piece, go to our article A.P.C. denim, Minimalisme et Savoir-Faire.

Who Is Jean Touitou, the creative spirit of A.P.C.?

A.P.C.'s reputation is well established in France and throughout the world. But do you know who is behind this Parisian fashion empire? An iconic and charismatic figure in the world of fashion, Jean Touitou has been able to bear his mark and make A.P.C. a French monument renowned throughout the world. Read our article Who is Jean Toutiou, La Griffe du Label A.P.C. ? to learn more about this discreet man with a strong character.


A.P.C. has accustomed us to emerge from significant collaborations. For the Spring/Summer 2019 season, a work with the American artist Kid Cudi was presented. We could then find visually strong pieces inspired straight from "fire" a piece of Kid Cudi featuring Kanye West. Jeans, sweaters, tees and beautiful sneakers. Don't forget the red leather perfecto! Find our article A.P.C. x Kid Cudi present Interaction #1.

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