The Story MFG brand was founded by an English couple: Bobbin and Katy Katazome, who established their fashion brand in 2013 in London. Unable to find sufficiently responsible clothing and being aware of the environmental impact of clothing production for men and women, they decided to create their own brand using "Slow Fashion," a sustainable approach that protects animals and helps reduce waste. Story MFG is a unisex brand that combines creativity and sustainability, offering exclusive streetwear featuring various patterns such as crochet and embroidery, using materials like cotton and sustainable fabrics... as well as multicolored, black, khaki, white, and brown colors made from artisanal dyes. In conclusion, Story MFG emerged from the desire to create a more sustainable and authentic approach to fashion.
Story MFG's Ethical Approach:
In addition to responsibly producing their clothing with cotton and linen, which are natural materials, the brand also considers small details such as buttons made from nuts and packaging made from biodegradable cornstarch. Furthermore, Story MFG has thought of everything and uses its unused fabric scraps to create labels. Finally, the brand uses a production process that is almost entirely powered by renewable energy.
What Does Story MFG Offer? :
Story MFG offers fashionable clothing for men and women, from head to toe, including hats, jackets, t-shirts, cargo pants, accessories like hats, and even shoes... Story MFG also has a home line that offers pillowcases and perfumery products. Their color range is extensive, from black to multicolored, from white to brown, from beige to khaki... Moreover, the brand stands out by using a system that prints on the sleeve of their t-shirts. Story MFG produces all of this while respecting its exclusive values.
The Manufacturing of Story MFG Products:
As mentioned earlier, Story MFG produces sustainably right from the design of its products. This is done uniquely because each fabric is not purchased from shops or specialized fairs; they are produced directly by themselves. This practice applies to all items, whether it is a shirt, t-shirt, cargo pants, sweater, shorts, skirt, or jacket. The brand’s workshop and dye house are located in a forest in India where the labor force is paid a fair wage to ensure high-quality and meticulous work. Before any garment production, the items undergo a process of sun cooking and bleaching using earth salts. This approach helps better fix the color on the garments as they are made from starch, which interferes with the manufacturing process. After this, additional steps are taken, such as treating the threads with mordants (these are natural compounds that open the fiber to accept the dye). This method of production applies to all colors like khaki, black, white, beige, and brown... but does not work with natural indigo. To conclude the additional steps of the production process, the threads are washed before being transformed into crochet or t-shirts, where the brand usually prints a pattern on a sleeve... Afterward, the products are cleaned before being made available.
For any additional information, the TikTok account @histoiremfg showcases their production process, affirming that they are aware of the importance of considering the environmental impact. It also provides additional and exclusive answers to this explanation, but it also allows you to see the products available in video form.