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" Atelier de Production et de Création " commonly known as APC, is a famous French brand, founded in the 1987 by Jean Touitou in Paris. With the aim to create simple and minimalistic yet high...
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"Atelier de Production et de Création" commonly known as APC, is a famous French brand, founded in the 1987 by Jean Touitou in Paris. With the aim to create simple and minimalistic yet high quality jeans, the designer created his first APC pants made from high quality Japanese denim. Sewn and cut according to traditional and vintage American standards, the raw denim jeans quickly gained popularity amongst people, and the price, tuned up to the quality of the denim, easily rose above competition.

APC's evolution

With the same recipe kept over time, APC always left an important part of simplicity and high authenticity, keeping an eye on prices, to reach the experts as much as the beginners. Although A.P.C is commonly associated with raw denim, the brand has a large and diverse offer, men and women accessories embodying a stylish and casual Parisian look. Shifting away from denim by releasing more versatile collections, Jean Touitou produces in 2011 a new series of patchwork quilts, re-purposing fabric from old collections, and starts selling accessories as well.

Well established in the fashion industry, APC starts teaming up with well renowned brands and artists in 2008 like Nike, or the famous rapper Kanye West. In the last few years, APC has collaborated with brands like Sacai, Lacoste or Bape, bringing even more eyes on the Parisian label. By bringing diverse collaborators into APC's circle, the French brand has started to transition from its classical look to a more modern and streetwear inspired style. Adapting perfectly to a transforming industry, L'Atelier de Production et de Création builds a broader clientele, alluring new audiences.

A strong belief in environmental production

For several decades, A.P.C by Jean Touitou has been doing what they do best : producing high quality through a well thought and ethical process. Since the 2000s, the Parisian brand has been working towards an environmental-friendly process, reducing its impact and global waste. In 2008, Touitou opens his first "APC Surplus" shop in the heart of Paris.
Commercializing the rest of old collections at rock-bottom prices, APC introduces a brand-new concept, meant to slow down the current consumption of clothing. The brand then actively works towards slow fashion and reducing waste, as they also offer second hand services, an opportunity for APC customers to re-sell their already worn APC jeans and pants.

Here are some A.P.C classics :

- Martin jeans
- Petit standard pants
- New standard
- Marian h washed indigo jeans

The Martin Jeans

Martin jeans is different from other APC jeans because of its slimmer cut. They are considered one of the most popular because of their slim, modern and elegant look. Martin Jeans are known to be comfortable and sustainable, worn with everyday clothes. In terms of materials , it is made of 100% cotton. There is also a button engraved ''A.P.C. rue Madame près du Luxembourg'' at the belt. In blue denim or color, Martin jeans are available as blue, black or indigo, making it easy for you to choose your preference!

The Petit Standard

The Petit Standard is also manufactured according to the same standard as the Martin, but differs in its regular cut. It is most suitable if you are looking for a more comfortable and classic pant with wider legs. These jeans are designed to be your life partner and follow you every day. It will easily fit in your wardrobe. The Petit Standard is also made of 100% cotton, which guarantees a certain comfort and quality. Also available in the color blue or black, these jeans are a must-have for a classic outfit.

The New standard

If you're looking for an even wider fit, the right jeans would be the New Standard which, following the Petit Standard, was created to offer an even more relaxed style thanks to its cut. These pants are the straightest of the three presented, which gives them a certain originality.

Marian h Washed indigo jeans

These jeans are a must-have from the French clothing brand. Different from the Petit Standard or Martin Jeans, its slim fit and raw washed denim embodies the casual elegance signature of A.P.C. These jeans is made of 100% cotton denim and washed beforehand. They feature a straight fit and embroidered "A.P.C." logo on the left sleeve. In Indigo, which is a darker blue, these jeans bring personnality to any outfit.

Here at Graduate, the purchasable sizes go from 27 to 36. If you want a tight pair of jeans, we recommend that you take one size smaller than your usual size, as they tend to become looser after the first few days of use.

Washing advice

Wether you own the petit standard, new standard or martin jeans, it is advised to wash on a low and delicate program with low heat, to preserve your jeans for longer. Do not hesitate to ask in store if you're in doubt. Never too careful!

General conservation information

The quality of APC brand jeans means that you will be able to keep your pieces for many years, especially if you have followed Graduate's washing advice. As they age, each pair of jeans will become unique by becoming more distressed in certain areas, which is an integral part of the APC style.