APC which stands for "Atelier de Production et de Création" was founded by Jean Touitou in 1987. It is a French brand that relies on minimalism for its designs. We can easily realize this style by its very clean lines, simple patterns and logos often very discreet unlike many other brands. APC was first recognized for its jeans in denim raw Japanese, which pay special attention to the cuts, so they are neat and trendy.
Initially, Jean Touitou, had lost his suitcase while going to Barcelona, while wanting to buy a new pair of pants, he realized that no quality denim jeans were available. Upon his return, he ordered a roll of Japanese denim and founded APC. He wanted to base APC on the love of well-made things and minimalism. The first store appeared in 1988. Over the years, the brand has not changed much, keeping the same production line, which makes its success.
Jean Touitou is still at the head of the company and will describe his brand with these words: "A.P.C. clothes have always been what the fashion crowd likes to call "basics". Beautiful, but unpretentious clothing; elegant, but not narrow - thoughtful, but oriented toward the wearer rather than the audience, with a distinctly French feel. APC's offerings have a way of looking and feeling good, without ever really explaining why. The same words tend to appear in all of the brand's descriptions: basic, simple, minimal." So we understand that APC's clothes remain basic, uncluttered, without being unnecessarily sophisticated. Even in collaborations with other brands, APC has always kept this basic style.
Jean Touitou also went back to why his men's wardrobe decided to make collections especially for women, which was not in the initial objective of the brand: "In 1987, I started to make clothes for men. But women immediately asked me for them. They could see that there was fashion where men had a more utilitarian approach. So, after a while, I said to myself: well, there are still more hips, a different proportion of shoulders, I might as well go for it... This androgyny in women's ready-to-wear comes from male influences, military, from the use I make of work clothes... As far as men are concerned, I'm all for masculinity, but I'm against the testosterone craze! I can't stand it. Again, I try to deliver a uniform that relates to this idea."
You can find in our outlet, both pants and t-shirts through sweaters, shirts, coats and other accessories all with their minimalist style.we also have a wide variety of colors, from dark colors like black or gray, to more vibrant colors like red or green. All products are available in store or by delivery, so all you have to do is choose.
If you are passionate about APC and want to know more, you can always find more information on our blogs.
