Asics is a legendary sports brand of Japanese origin founded in 1949 by Kihachiro Onitsuka. Asics previously bore the name "Onitsuka Tiger", in reference to the name of the creator and his nickname which was "The Tiger". Passionated about analyzing the performance of basket-ball players, he decided to create his own shoes adapted to athletes. His motivation: to develop the mind and body of youth through sport. The label is particularly known for its innovations in terms of running. Income very strong in recent years, Asics has reinvented itself and respond to an ever more rigorous offer.
The Japanese brand offers its classics with a discount of the day of its most famous models. We have in particular the zebra edition of the Gel Saga with its zebra pattern on the sidebands. Note also the use of technical materials, true to the spirit of the brand, such as sonoma gel in Gore-Tex.
For this new SS21 season, the Japanese brand offers us new classics ! In particular a new version of the Kayano model with the Gel kayano 14 Piedmont grey which is inspired by the years 2000. For the SS21 women's collection, Asics works around the theme of the color sakura, particularly with the Gel-lyte iii og wood crepe Plum. The Japanese brand is well represented by this new collection between tradition and modernity.