Asics is a legendary sports brand of Japanese origin founded in 1949 by Kihachiro Onitsuka. Asics previously bore the name "Onitsuka Tiger", in reference to the name of the creator and his nickname which was "The Tiger". Passionated about analyzing the performance of basket-ball players, he decided to create his own shoes adapted to athletes. His motivation: to develop the mind and body of youth through sport. The label is particularly known for its innovations in terms of running. Income very strong in recent years, Asics has reinvented itself and respond to an ever more rigorous offer.
The Japanese brand offers its classics with a discount of the day of its most famous models. We have in particular the zebra edition of the Gel Saga with its zebra pattern on the sidebands. Note also the use of technical materials, true to the spirit of the brand, such as sonoma gel in Gore-Tex.
The SS20 season will have some nice surprises with the 30th anniversary of the ASICS GEL LYTE III. This iconic model anchored in the sneaker culture will be celebrated throughout this year with the bonus of beautiful collaborations with key players in the fashion industry. The Japanese brand has launched the hostilities by re-issuing the legendary ASICS GEL LYTE 3 OG.