The origins of the Japanese brand Edwin go back to 1947. In this post-war period, Mr. Tsunemi imported second-hand jeans from the United States, which he washed, repaired and sold in second hand. From 1951, after obtaining traditional looms, Edwin made the first Japanese canvases and the heaviest ringspun denim jeans in the world (16oz), featuring the famous tricolour rainbow selvedge, still in use today. The first Edwin jeans were created in 1961: it was by playing with the letters of DENIM, and by inverting the M which became a W that Tsumeni named his brand. Over the years, Edwin has continued to innovate, placing it today as a brand synonymous with authenticity, know-how and as a precursor to the quality standard of Japanese jeans.

"FROM JAPAN WITH LOVE" for this 2020 season, the Edwin brand announces its strong positioning.

This collection is influenced by casual clothes with a desire to return to their roots and classic models such as their denims, chinos or their t-shirts made in Japan. There is also a t-shirt with a logo referring to the famous Mount Fuji. A beautiful collection combining heritage and know-how.

Edwin, The Dream Of Japanese Denim

Edwin has been known for decades for the quality and robustness of his denims. The label is not only a reference in jeans today, but also a pioneer who has reinvented and innovated fashion.

The Japanese brand started by repairing jeans, then imported them directly from the United States to sell them locally. It has been able to innovate the ways of weaving, washing and globally producing all types of denims. For more information, find our full article Edwin, the dream of Japanese denim. Straight cut, skinny, slim, high waist, low waist, the collection remains a reference. The Japanese label's range has always remained timeless.

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