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Edwin

The origins of the Japan based Edwin brand go back to 1947. In those post-war days, Mr. Tsunemi imported used regular jeans from the United States, which he washed, repaired and sold second-hand. Starting in 1951, after some learning and obtaining traditional weaving looms, the company produced their first Japanese canvas and the world's heaviest ringspun pair of jeans denim (16oz), featuring the famous rainbow selvedge, still used today. The first jeans were created in the year 1961: it's by playing with the letters of DENIM, and by inverting the M which becomes a W that Tsumeni baptizes his brand.



During the time, he will not cease to put the innovation in the foreground, placing it today like a synonym of authenticity, know-how, and like precursor of the standard of quality of the jeans coming from Japan. Only the best brands can compare to edwin in terms of jeans quality. It is at this time that we begin to see several stores open, the machine is set up. The label now does its own weaving and washing (rinsed, wash, unwashed..), with its own looms. The Japan based label is now famous for their jeans, here's a list of what you can find : Tapered, regular, slim, loose, wash, unwashed, rinsed, straight blue, black, white, overdyed... You name it.


What we also owe him is the development of the stone washing, which was born in the 80s. This innovation allowed Edwin jeans to directly echo old times, when Mr. Tsumeni recovered old second-hand jeans. This technique add an authentic "already worn" effect to the jeans, and gave them a unique color, highlighting the fabrics of Japan and their exemplary work, proof of the success that the brand knows today.

So for this new season SS21, the brand unveils several graphic styles for its clothes, which always let their unique identity shine through. On one hand, the label offers minimalist sweatshirts and tee shirt with their sun and sunset on Mount Fuji logos, making a reference to their country of origin. In addition, the firm has made a range of tee shirt with prints or embroidery that reflect the Japan's traditions and history, including the Souvenir from Japan T-shirts or the Fuji scenery, Tarot deck or Shinobi tees.


On the other hand, Edwin exploits Techwear through its garments made of ripstop, a cotton fabric inspired by very resistant and technical military textiles. Indeed, the jungle pants with pocket and loose fit, squad short and buckets hats offer the assertive style that ripstop material brings, which is one of the trends in Japan's  contemporary clothing style. But let's not forget their jeans, which are renowned for their sturdiness and Edwin's own quality. Finally, for a little touch of lightness, Edwin has concocted shirt with summer or traditional Japanese prints, always with impeccable textile quality. On the other hand, the brand exploits the Techwear through its clothes made of different fabrics, as essential material we will find the canvas but especially the ripstop, cotton fabric inspired by military textiles very resistant and technical, proof that the brand pays attention to the good development of new clothes and manufacturing processes. Indeed, the jungle pants, squad short and buckets hats offer this assertive style brought by the ripstop material, which is one of the trends of the contemporary Japanese clothing style. However, let's not forget the worldwide success of their jeans, which are renowned for their robustness and quality. There is something for everyone, a quick list, tapered, regular, straight, wash, unwashed, rinsed, slim, loose, blue, black, white, overdyed... Finally, for a little touch of lightness, the brand has concocted shirt with summer or traditional prints, always with an irreproachable weave. Everything is to be found in our boutiques.


Edwin, The Dream Of Japanese Denim



Known for decades for the robustness of its 16oz regular denim, the label has given its credentials to today's jeans, but is also a pioneer that has reinvented and innovated in fashion.

The Japan based brand began by repairing jeans, then imported them directly from the United States to sell them in Japan. It has been able to innovate the ways of weaving, washing and overall producing all types of jeans (tapered, regular, wash, rinsed, loose, slim, overdyed, straight blue, black, white...). For more information, see our full article Edwin, the dream of Japanese denim. Straight cut, skinny, slim, loose, high waist, low waist, incredible color (blue unwashed, black, white...), the collection remains a reference. The range has always remained timeless and faithful to the era and history of Mr. Tsunemi.


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