Founded by Fraser Moss and Jimmy Collins in London in 1995, the YMC (You Must Create) brand is known for its timeless and discrete designs, easy-to-wear pieces that are a must for the modern wardrobe. Inspired by the passion of designer Fraser Moss for music and subversive arts, a post-punk attitude, YMC clothing is identifiable by careful details, emphasis on texture, color and print. Easy to wear, these are pieces that stand the test of time.

For this new collection, the brand has opted for intense colours and a casual chic look. The shirts are in, and that's cool.

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