Founded by Fraser Moss and Jimmy Collins in 1995 in London, YMC (You Must Create) is known for its understated, timeless designs and easy-to-wear pieces that are modern wardrobe staples. Inspired by designer Fraser Moss' passion for music and subversive arts, a post-punk attitude, YMC clothing is identifiable by its attention to detail, emphasis on texture, color and print. Easy to wear, these are pieces that stand the test of time.
For their newest collection, YMC opted for a casual chic look accompanied by powerful colors. The iconic Alva pants are back in their cotton twill fabric, but the shirt is not to be outdone with its many patterned or cotton chambray variations.
You Must Create Durably
Behind You Must Create we find two leading figures of the London label, the duo Fraser Moss and Jimmy Collin. The crazy artist, and his partner who moderates the enthusiasm. An iconic tandem of which you can find a part of the story on our article You Must Create Durably. Creativity, modernization, retrofuturism and the new SS21 collection, where we even talk about satanism, are waiting for you!
For the FW21 season, the label is inspired by the occult and enchantment through its collection. YMC has managed to pull its weight by presenting pieces that honor both cotton and wool marked by powerful colors. The strong presence of patterns underlines the uniqueness of the pieces in the looks of the season.
This collection offers us cotton twill chinos with a tapered cut, wool shirts with tartan patterns or wool Bucket Hat. We will also notice references to Kenneth Anger, a director of experimental films and Ruth White, pioneer of electronic music.