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Comme des Garçons Play is a Japanese fashion brand created in 1969 by Rei Kawakubo which she is the only owner. Launched in 2002, the Play range is more relaxed and playful. This range is intended to be more accessible. The founder of the label describes it as the collection that plays and has fun.There are more than a dozen different collections that are respectively designed by Kawakubo, Junya Watanabe, Fumito Ganryu and Tao Kurihara. Its iconic logo, a red heart, was created by New York artist Filip Pagowski. It is found in many distinctions ranging from simple embroidered patch to multiple color print. The brand also offers a wide selection influenced by the rebellious spirit and protest of its founder.
For this Fall / Winter 2019 season Comme des Garçons Play by Rei Kawakubo manages to infuse a timeless optimism into this collection, using aesthetic cues that are immediately recognizable worldwide. This collection is very marked by bright shades like mustard yellow or purple. She offers us colorful pieces with a logo put forward and which takes place, sometimes repeated, in the back of the garment. We also notice the appearance of printed text on the sleeve that demonstrates once again the desire for innovation of the Japanese brand.
Many people know Comme des Garçons without knowing who is behind this Japanese empire. Who is Rey Kawakubo? This creator based her entire life on creative freedom and work. Discover her first experiences from the freelance stylist in Paris to the launch of her brand in 1969. Our article Who is Rey Kawakubo, an emblematic figure of fashion, will allow you to go further on the subject. It was with its non-conformist vision arriving in Paris in 1981 that the brand was able to create a tidal wave in the fashion world. It was only in 2003 that Comme des Garçons Play was born. Check out our article to learn more.
In 2002, the Japanese label launched the Play range. Better known as CDG Play, for Comme des Garçons Play, this collection is more relaxed and fun. It is opposed to the brand's usually more elaborate and anti-confirmist parts.
The famous heart-shaped logo with eyes was created by New York artist Filip Pagowski. The collection consists of tees, sailor shirt or other hoodies all branded with the brand logo. Comme des Garçons Play has established in today's fashion industry thanks to collaborations with Converse or by being worn by celebrities like Drake or Kanye West. Find our article Comme des Garçons Play, a statement of style.