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The APC bag, classic, timeless and modern


Do we still need to introduce the Parisian brand APC (Atelier de Production et de Création)? Renowned for its clean lines, classic cuts and carefully chosen materials, the APC bag collection follows the same rule, quite the contrary. The brand also knows how to get off the beaten track to offer us more original and modern pieces when needed.

Jean Touitou, its creator, wants to make sure that the APC woman does not need artifice or provocation to be desirable. This can be felt in the leather goods he creates. 
For its line of leather goods of the SS19 collection, APC revisits and declines the half-moon handbag, but also surprise us with more summery pieces that we discover with envy.


The half-moon, a timeless


The half-moon bag of APC never ends to seduce us. Always perfectly executed, this classic is declined in different colors each year. For this season SS19, the red is on the front of the stage, color that we find on several pieces of the collection. We also find this model in blue, black and hazelnut. The finishes of APC make its quality, as its adjustable shoulder strap for a shoulder or bust wear, also you will find a golden hardware and a golden logo on its front bringing its share of detail. Thanks to its colors and many details, it will easily match with a white man shirt freshly borrowed from your spouse. After discovering the creation of this model, why not learn more about “Who is Jean Touitou, the A.P.C. label touch ?“, the founder of the Atelier de Production et de Création.

Practicality and style are the key words of the half-moon, to try it is to adopt it. With a total value of 263 €, it will be a welcome addition to your wardrobe. Moreover, if you want to keep it in good condition, APC recommends a dry cleaning.

The Hélène bucket, the jute canvas in the spotlight


The Hélène bucket is the new kid on the block this season. Its jute fabric reminiscent of a pea coat and its red leather, offers us a nice combination of materials and colors.
 In fact, natural materials are one of this year’s major trends, but APC knew how to combine it with a brightly colored leather with subtlety. To be worn on the shoulder or as a shoulder bag, it will be the perfect companion for spring.

As far as technical features are concerned, you will find a gold hardware on its adjustable shoulder strap. Like the half-moon, APC recommends that you do not dry clean it. Count 260 € of total value to get this little jewel.

Tote Bag APC – The Bag of an Atelier De Production.

A classic among the brand’s classics, and one that was favored with a special article about it: Tote Bag APC – The bag of an Atelier De Production. We tell you everything you need to know about it, from the very origins of this piece.


We come back on the successful collaborations of the brand with other actors of the field, the different types of tote bags existing, and of course how to wear it according to your outfits!


Pascal tote bag, an air of vacation


A denim tote bag and not a denim tote, it immediately makes us think of summer, the beach, or the accessory that we take with us for a long weekend during the bridges of May … Let’s go back to the jeans, the APC Butler Jeans by Jean Touitou program allows you to bring back your old denim from the Production Workshop, in the brand’s boutiques.

The Pascal tote bag is made with a raw Japanese denim and gets its originality from the stylized and colored APC logo on the front. This model is a change from what the brand is used to offer, but we like it. In the city or at the beach, it can be worn without moderation.

APC clutches, elegance & simplicity



We’re stepping out of the bag theme a bit to talk about a product that’s very close to it. A rigid and smooth leather, a curved silhouette and warm colors, it’s everything we expected from APC for a line of clutches. A practical and elegant accessory, the clutch allows us to replace our bag for an evening or to store our stuff elsewhere. 
Black, grey or terracotta, each piece is a success thanks to its style and careful finishing. Its curved shape adds a note of originality while the gold APC logo embossed on the front signs this piece in a subtle way.

This SS19 season has some great leather goods in store for us and APC is the first brand to unveil its collection.

A little style tip, you can match your APC clutch with an oversized white shirt worn as a dress to highlight it in your outfit.

Don’t hesitate and get one of these pieces before the web stock runs out. Please note that any refund will only be possible if there is a dedicated stock. Knowing that APC is a registered brand, they guarantee an irreproachable quality on their products.


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