FASHION INFLUENCERS AND AUTRY : OPINIONS AND REVIEWS THAT MATTER
Do fashion influencers shape the trends in the world of accessories and clothing? One thing is certain: their opinions and reviews matter a lot. In 2024, as in recent years, trends often take shape through sponsored content. This dynamic has greatly contributed to the comeback of Autry in 2019.
How? Why? That’s what we’ll explore in the following lines. Discover our brief overview of how social media celebrities have highlighted these sporty shoes that are as modern as they are retro!
How Did Influencers Contribute to Autry’s Successful Comeback?
A Humble Beginning...
Autry hasn’t always been synonymous with a success story. In the first chapter, at the dawn of the 1980s (the brand’s journey began in the USA in 1982), these sneakers hit the ground running with confidence...
No followers, no fashion bloggers in sight: glossy magazines were the ones doing the influencing. In 1985, the brand’s crowning moment arrived when Tennis Magazine praised the excellence of the Medalist model, which was named Sneaker of the Year.
Unfortunately, this euphoria didn’t last. Founder Jim Autry eventually capitulated in the face of fierce competition. Despite their technical prowess, these shoes struggled to regain traction...
Influencers Breathe New Life into Autry
In 2019, the ambitious gamble to revive Autry would not have been successful without the participation of influencers sharing their opinions with their followers. Through their videos and photos shared online...
- Autry quickly shed its has-been status. Its vintage appeal did not hinder its popularity, and the models have evolved! Rest assured: no one feels outdated when wearing them. Ambassadors have styled these pairs in various contexts, showcasing their versatility.
- The reach extended far beyond Italy, where the brand was relaunched. France and Germany have also fallen for its charm. Across the Atlantic, these sneakers are making headlines too. The American flag remains, preserving its authentic touch!
- The high-end look is no longer as elitist: influencers emphasize the casual and accessible nature of these shoes.
Reviews and Critiques of Autry: From Influencers to Celebrities
If you closely follow fashion trends, you’re probably familiar with this social media star. L’armoire de Soso, one of the industry’s leaders, wows her 650,000 followers.
Anne-Sophie (her real name) is a model of sophistication. Active and engaged, she doesn’t promote just any brand on her stylish, colorful “walls.”
Autry passed her selection process, with the brand’s sneakers making it into her collection. She particularly highlights the “casual-chic” promise of these pairs, whose understated style is full of character.
Which Celebrities Wear Autry?
It’s not just influencers who praise Autry. Recently, it was revealed that Kevin Costner himself rediscovered the pleasure of wearing these American-rooted shoes!
Actress Reese Witherspoon sported the Medalist Low Top during a bike ride. She was spotted in Denmark, proudly wearing these retro models, a nod to the sporty essence of these stylish creations.
Lastly, there’s singer Jong-Kook from the renowned K-Pop group “BTS.” Clearly, Autry is making a global tour!
Autry Shoes: Will You Take the Same Bet as These Celebrities?
The American label, now under the helm of Italian entrepreneurs, doesn’t aim to confine itself to an elitist image. Even without thousands of followers, these sneakers could join your shoe collection!
Want to literally follow in the footsteps of these stars? Feel free to explore our online store. We offer a wide range of Autry sneakers with various designs and sizes.
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