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Colorful standard


Colorful Standard is a Danish brand founded in 2017. Made in Portugal, the eco-friendly brand offers basic pieces in multiple colors for all seasons. The manufacturing is 100% organic cotton made in Portugal. Hoodie, sweatshirt, shorts, tee shirts and other oxford shirts ... All the men's and women's wardrobe is passed to the "colorful" mill.

For this new collection FW21, the Danish label is back in force with a very wide panel of classic clothing. We find hoodies in brown and camel tones, the knitted sweaters are made in a merino wool. The brightly colored tee shirts contrast quite well with the sweatshirts and other jogging perfectly inked in the cocooning spirit.



Colorful Standard, the Regular Tee in Organic Cotton


In the words of its founder, Tue Deleuran, "it would be better if everyone dressed in bright colors, rather than us all being in black."

And yes, it's true that life is too short not to brighten it up with a bright wardrobe throughout the seasons! True foundation and value of the label, the products are made in Portugal in organic cotton. The brand benefits from one of the best know-how in Europe for its pieces. The result is trendy products without logo, well cut, in a regular cut of great simplicity. The colors are shimmering in the most diverse tones possible, and the materials very comfortable. The offer goes from the simplest oxford shirt to the hoodie through the inevitable tee shirt to the shorts.


Halfway between homewear, streetwear and casual, the brand offers a range of trendy clothing for men and women. Merino wool and organic cotton offer that extra softness that is very comfortable. Communicating on its "eco" approach and the defense of the environment, the Danish brand respects the environment by choosing materials, fabric and organic wool without GMO. All this for a price that remains quite honest. Especially for a manufacture made conscientiously in Portugal and the use of organic materials such as wool and organic cotton. This places the label at the top of the trendy brands with unbeatable value for money. Find all the products that Colorful Standard offers in our stores.


Colorful Standard Clothing: Our Review.


We explore the colorful brand through our blog post dedicated to Colorful Standard. Introducing the history of the brand and its colorful boss Tue Deleuran, we go back to 2008 on the foundation of the label to come back in 2021. And we come back in more detail on the "green" part of the label with the use of organic cotton fabric and merino wool for its socks, shorts, hoodie, oxford shird and other sweatpants... As well as its link with various charities like the Fc Masi Manimba, and its positioning on the no-name of color in all simplicity, and its defense of the environment! So, don't hesitate to read the article The Story And Our Review Of Colorful Standard Clothing. We also talk about the spring-summer 2021 collection and the future of the brand.



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