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Colorful standard

Colorful Standard is a Danish brand founded in 2017. Made in Portugal, the brand offers basics in multiple colors. Hoodie, sweatshirt, shorts ... All the wardrobe is passed to the "colorful" grinder. In the words of its founder, Tue Deleuran, "it would be better if everyone dressed in bright colors, rather than us all being in black."



And yes, it's true that life is too short not to brighten it up with bright colors! Made entirely in Portugal, the brand benefits from some of the best know-how in Europe. The result is well-tailored logo-free products, sparkling in a variety of shades, and very comfortable.



Halfway between homewear, streetwear and casual, Colorful Standard offers a range of clothing that you feel good in. Communicating the eco-friendly aspect of its process, the brand makes the promise of using organic and non-GMO cottons.


Colorful Standard Clothing: Our Review.


We explore the colorful brand through our blog post dedicated to Colorful. Introducing the history of the brand and its boss Tue Deleuran, we go back to 2008 to come back in 2021. And we come back in more detail on the eco-responsible part of the label, as well as its positioning on the colorful no-name! So, don't hesitate to read the paper The Story And Our Review Of Colorful Standard Clothing. We also talk about the spring-summer 2021 collection and the future of the brand.


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