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Colorful standard

Colorful Standard is a Danish brand founded in 2017. Made in Portugal, the eco responsible brand offers basic pieces with multiple colors and 100% organic cotton made in Portugal through the seasons. Hoodie, sweatshirt, shorts, socks and other oxford shirts... All the men's and women's wardrobe is passed to the "colorful" processor.



In the words of its founder, Tue Deleuran, "it would be better if everyone dressed in bright colors, rather than all in black".


And yes, it is true that life is too short not to brighten it up with a bright wardrobe through the seasons! Made entirely in Portugal with organic cotton, the true foundation and value of the label, the brand benefits from one of the best know-how in Europe for its pieces. The result is trendy products without logo, well tailored, in a regular cut of great simplicity, shimmering in various tones, and very comfortable materials, ranging from the simplest oxford shirt to hoodies.


Halfway between homewear, streetwear and casual, the brand offers a range of clothing, for men and women, trendy in which we feel good. Notably thanks to the merino wool and organic cotton. Communicating on its "green" approach and the defense of the environment of its process, the brand makes the promise to use fabric and organic wool without GMO. All for a price that remains contained, especially for a manufacture in Portugal and the use of organic materials such as wool and organic cotton. This places the label at the top of the trendy brands with an unbeatable price-quality ratio. Find all Colorful Standard products in our stores.


Colorful Standard Clothing: Our Review.


We explore the colorful brand through our blog post dedicated to Colorful Standard. Introducing the history of the brand and its colorful boss Tue Deleuran, we go back to 2008 on the foundation of the label to come back in 2021. And we come back in more detail on the "green" part of the label with the use of organic cotton fabric and merino wool for its socks, shorts, hoodie, oxford shird and other sweatpants... As well as its link with various charities like the Fc Masi Manimba, and its positioning on the no-name of color in all simplicity, and its defense of the environment! So, don't hesitate to read the article The Story And Our Review Of Colorful Standard Clothing. We also talk about the spring-summer 2021 collection and the future of the brand.


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