Pourquoi Autry embrasse la tendance rétro avec succès ?
It may seem paradoxical, but there's something very modern about retro in the 21st century. Climate issues, resource depletion and the invasion of our daily lives by new technologies make vintage more seductive, attractive and trendy than ever.
The Autry brand is perfectly in line with this trend, between tradition and innovation. At Graduate, we like to emphasize the meaning and identity of the clothes and accessories we offer. We don't just give access to objects; we also give access to their history and the project they carry.
Here's a look back at Autry's nostalgic yet contemporary approach.
Are Autry sneakers retro shoes?
The answer is yes. These sport sneakers (which can also be worn in other contexts) perfectly embrace their American heritage. That of the 80s. Pairs still proudly display the famous star-spangled flag, making them instantly recognizable.
But that's not all. Unlike other labels, Autry favors a traditional approach. Leather, totally banned by many competitors, is one of the materials used. As for ecological issues, they are not explicitly highlighted. Discover our article : Where are Autrys made?
This doesn't mean that Autry's managers are unaware of green issues. Moreover, they have to comply with a certain regulatory framework. But the arguments and qualities put forward for these sneakers for men and women lie elsewhere. It's comfort, versatility and sober aesthetics that make them unique.
Autry and the retro trend: an updated tradition
In 2024, Autry pairs appeared as a compromise between original models and current standards. This hybrid approach is what has made them so successful since 2019.We're sure you'll be won over by these ingenious fabrications. They'll take good care of your feet, thanks to their ultra-functional DNA. This is the genius of Mister Jim Autry, the label's creator. The secret lies in this fabulous sole. Thanks to scientific innovations, it ensures an ever more exceptional welcome.
You may have noticed: on social networks, influencers are quick to praise these retro sneakers. Among the positive points they regularly mention... is their unfailing practicality!
The aesthetics, meanwhile, have evolved subtly. It retains the thickness and relief characteristic of yesteryear, without falling into excess or forced modernization. The finishing touches are more polished, if only on the sole, which has become more discreet.
The return of the Autry: retro sneakers warmly welcomed by new consumers
The Italian entrepreneurs behind the revival of the Autry sneakers have pulled off a stroke of genius. They could have copied and pasted. But that would probably not have been as effective.
Instead, they sought to innovate while preserving the best of these sturdy allies. The soles are more ergonomic than ever. The styling, while varying slightly from model to model, embraces the minimalism and sobriety so beloved of our modern age.
These sneakers show how history and the future can complement each other. After all, clothing, accessories and other objects have accompanied human beings for thousands of years. Autry, in this vein, refuses rupture... and prefers continuity!
We validate this enlightened choice! In fact, you can find these confections on our shelves right now. What's your favorite model?
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