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AMI Spring Summer 2018 : A libertarian fashion


The sun is beating down on the roofs of Montmartre, at the foot of the hilltop, Parisian youth is strolling around, laughing, shouting, rowdiness and bright colors, all dressed in AMI Paris. This is what Seasons And Collections Ami Paris evokes. While just a few days ago his show was a sensation at the Paris Fashion Week FW18, the designer signs today his most successful and yet most crazy Spring/Summer collection.


The revival of French elegance

Sportswear, casual and elegant

It’s already been a few seasons that AMI offers schoolboy spirit pieces like the crewneck or the hoodie with an “A” patch, but this year, it shows another facet and a lot of colors. Mint green, electric blue, orange, purple, pink … so many colors that will illuminate our urban landscape, but also original prints with a retro look, such as “Amicalement”, “Salut ça va ?” or “From Paris with love”.

Dressed pieces as effective as ever

We will also find a nice selection of pieces a little more dressed as the carrot pants with pleats, perfect with a Summer fit shirt open on a t-shirt tucked into the pants. A few shirts with stripped button-down collars, stripes that we find a lot on this collection, but also the unavoidable chino pants, or the two-button jackets.

Kitch is the new chic

Attention, you may not be ready for it but … it’s the return of the shark collar. Yes, long limited to American amateur bowling clubs, the movie The Big Lebowski or even Charlie Sheen, the shark collar shirt is back this summer more beautiful and more hype than ever. And not just any shirt, the tricolor with satin stripes, the real thing. We will also note some floral patterns on shirts and swimsuits with a definitely retro look.

Alexandre Mattiussi, AMI, a vision

Revisiting the men’s wardrobe

Since its inception, AMI’s goal has been to revisit and reinvent the classic men’s wardrobe by mixing sporty chic with dressy. And it’s a success because since its birth in 2010, the brand has continued to progress and convert more and more followers. For this new collection, the brand and its creator take risks and go where they are not necessarily expected while remaining true to their vision and their guideline.

Mattiussi the conductor

After working for prestigious houses such as Dior, Givenchy and Marc Jacobs, Alexandre Mattiussi created AMI in 2010. And it is in 2013 that he is noticed, following his FW13 collection for which he will obtain the famous ANDAM award which was a real spotlight on his work, even projecting him in the pages of the New York Times. Strengthened by the recognition of his peers, he continues to move forward and innovate, always remaining true to his original vision.

A vision of ready to wear

According to him, fashion should not be conceived as a constraint but as a freedom, the freedom to be whimsical and eccentric, no rules, no “fashion faux pas”, no errors of taste, because it’s all about self-confidence. It is enough to be good, and it is in this optic that he confides that he is not inspired by generational icons but by people he meets in the street, which makes his pieces accessible and easy to wear.

Before being a brand with original designs, AMI is a state of mind, a vision, that of a man eager for freedom and creating his own codes. And it is this freedom that makes AMI one of the most fashionable houses at the moment, with trendy and colorful designs, a coherent and whimsical communication, a happy and accessible man.

As a gift, the video of the Fall Winter 2018 show at Paris Fashion Week FW18


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