The AMI PARIS x Eastpak collaboration

Ami Paris is a Parisian brand that was born in 2011 thanks to Alexandre Mattiussi. Thanks to the accumulation of his experience at Christian Dior, Givenchy or Marc Jacobs, Alexandre decided to launch his brand AMI (his initials and the last letter of his name) of ready-to-wear for men. Both casual and chic, his creations combine sincerity and authenticity. Today, the label has more than 300 points of sale in the four corners of the world, whether in Paris, London, Tokyo or Hong Kong The Parisian label is not at its first collab, find all the others on our article Alexandre Mattiussi and his AMI collaborations to learn more about the various emblematic pieces of the label. We think for example of the famous collection in partnership with GAP that you can find on our article AMI Alexandre Mattiussi Gap Collaboration.

History of Eastpack

When you hear the name Eastpak, you immediately think of their colorful backpacks, and that’s normal. It is an American label specialized in bags and travel equipment.

It is in 1952 that creator Monte Goldman will create Eastern Canvas Products USA in order to create bags and safety equipment for the American army. It is only later that the firm will focus on models of bags and backpacks intended entirely for consumers.

The label stood out because it was the first to make brightly colored bags and bags with prints. Keeping its reputation for quality and durability, the label’s bag has become an integral piece of urban style.

The label will have many collaborations with some brands such as Samsoe Samsoe, Marvel, ST Sugarbush, Nicopanda, Kenzo, Jacquemus, … However, the collaboration that will interest us is the Eastpak X AMI collaboration through the most iconic model of the label, the Padded Pak’r backpack: The AMI Padded. We also find the AMI TOPLOAD and a fanny pack that were created thanks to this capsule.

To develop and go even further in the design of their products, the American label has established the eastpak artist studio. It is a concept that highlights a selection of designers creating an original model each. The last eastpak artist studio took place in 2016 and with eleven designers such as Christopher Raeburn, Giambattista Valli, Wanda Nylon, Jacquemus, Kenzo, Inan…

All sales made through these designers go to the charity Designers Against Aids. Aids is an international project that raises awareness about AIDS/HIV.

The collab X AMI PARIS

In addition to AMI sweatshirts, pants and tee shirts, the AMI Paris brand also offers exclusive products such as Eastpak, which was launched as part of the AMI FW17 collection.This fall/winter collection is the perfect balance between the utilitarian and qualitative approach of the American label and the design of the French label.

Alexandre MAttiussi brought his designer touch to three models:

The padded AMI
The Topload AMI
The AMI Oversized “Banana” Bag

The flagship piece of the collaboration is the famous Padded Pak’r backpack which takes the concept of the high-end backpack with the emblematic details of the American label.

For an occasion requiring a little more space, the AMI Topload will be your best friend. With its military inspiration, this bag keeps its urban look while bringing a great utility aspect.

Finally, we find in this last piece Alexandre Mattiussi’s love for exaggerated proportions. Indeed, this fanny pack contains a spacious compartment with many zippered pockets whether: front, back or inside.

These three pieces take up the codes of the utilitarian aspect of the American label while taking up the urban and chic side of the Parisian label. No doubt about the success of this capsule.

AMI PARIS bags

The Parisian label has been able to democratize over time to now also offer its own leather goods. Whether in the summer or winter collections, the label is always in the neutral optics. It offers a leather goods for women but also for men.

There are several items such as the Small Box Bag, Mini Box Bag, Baguette Box, Mini Accordion Bag and the Weekender Bag.

They keep the values of men’s fashion of the label because they are unisex models. This leather goods fits perfectly to the male and female morphology, bringing a differentiating element to the label.

The label also offers backpacks in soft leather, very urban. Keeping the chic codes of the label, the AMI backpack is both simple and comfortable thanks to its adjustable straps.

About the AMI Paris Universe, find our articles :