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AMI Paris : 2021 Starter Pack

This season, Alexandre Mattiussi wanted to think of a cozier collection with soft colors in pastel shades. A reassuring collection that comes at the right time. Everybody is a bit fed up with the "subway, work, sleep", the cold and all the privations that this period imposes on us. This AMI Paris SS21 collection comes at the right time!
Colors lavender, water green, navy, ecru ... comfortable and warm cotton sets, perfect to cheer up. Between wool sweater and swimsuit, we take you in the new collection Spring/Summer AMI Paris.



To end Winter well

To start off the year well, AMI offers you this season beautiful sweaters and sweaters cut Oversize and adorned with the now famous heart logo. The Parisian label bets on pretty summer colors such as lavender or water green, these colors allow the red logo to stand out and modernize the woolen pieces with the cut of yesteryear. The same goes for pants, it's been a few seasons now that Alexandre Mattiussi, the founder of AMI Paris, has been having fun modernizing retro cuts like the carrot cut or the tapered pants whether wool or velvet.






For the return of good weather

The beautiful days are coming (that's what we have to tell ourselves) so we might as well prepare for their arrival with a nice cotton outfit or a shirt. This season, AMI has renewed its tone-on-tone logo on sweatshirts, shorts and t-shirts to be cozy when spring arrives. Blue, grey or ecru, these outfits are both comfortable and extremely effective aesthetically speaking. Soft and cheerful seasonal colors, perfect for the period.








To prepare your Summer

For this summer, we haven't left you in the lurch, we have concocted a small selection of pieces that will follow you everywhere, even on the beach. It's never too early to prepare your beach bag, including AMI Paris towels and bathing shorts. Available in 2 colors, ecru/black and blue/red, the towels of the Parisian label are large and soft, perfect to beach and cook on a small fire. As for the swimsuits, this season the brand offers 2 lengths, a short one a bit preppy and a longer one more urban. 













By Simon Baumer-Poulain